The Work 2023 contenders: Edelman
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
HP / Prestasi Junior: Streetcode
Edelman
Indonesia suffers from one of the largest wealth gaps in the world, and its only growing wider. 40,000 children live on the street, and hardly have access to a computer, let alone an education. Recognizing that this cycle of poverty was on track to worsen, HP decided to take action and find a way to empower and educate this untapped source of raw talent.
HP partnered with NGO Prestasi Junior to set-up a makeshift classroom under a highway bridge and hosted a 4-week curriculum teaching 20 kids to code using only paper and ink. To make the exercise even more tangible, the class was working together to animate a large-scale installation by Indonesian street artist Dabotz.
The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email adam@campaignbrief.com.