The Philippine soda brand is back with a new film that may go viral again. After the success of their hilariously confusing ad “Family,” RC Cola, together with GIGIL Philippines, introduces a new film packed with unconventional, memorable, and funny ideas for a cola commercial. And just like its predecessors, it took no time for people to share their thoughts.
The film, aptly called “Balot,” introduces what looks like a normal everyday family as the mom brings home food from a party. Excited to eat, the family gathers around the table, and the ad takes a turn — revealing that the mom’s bag carried more than it could actually fit.
The concept balot or “take home” is a trait that is very Filipino. The film induces flashbacks of childhood embarrassments from older people during occasions or feasts where food is taken home in containers after. Others are proud supporters of this movement, as seen in these captions.
The brand truly knows its audience. From the scenario down to how the clown looks, all of the elements are familiar images to any Filipino. Even the music track, “Bituing Walang Ningning” originally sung by the Mega Star, fits perfectly in RC Cola’s new ploy of introducing their very own Litro. With their new product, RC Cola Litro, the soda brand positions itself as the best pairing with food in any Filipino gathering.
RC Cola continues to partner with GIGIL Philippines, a leading independent ideas agency. No stranger to being viral, the partnership has produced films that have the whole internet exploding with confusion, theories, and of course, laughter.
Director: Marius Talampas
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Creative Director: Dionie Tanada
Senior Art Director: Heninah Salud
Senior Copywriter: Greggy Gregorio
Senior Art Director: JC Aujero
Art Director: Neil Dominic de Luna
Copywriter: Ash Vidal
Agency Producer: Sasa Pascual
Account Director: Bev Lubid
Planner: Fritz Dalawampu
Line Producer: Mara Ravelo
Managing Partner: Jake Yrastorza
Senior Planner: Nanais Hernandez
PR: Grace Leyco
Account Executive: Pata Delos Reyes
GIGIL MEDIA: Margie Husmalaga, Pat Sy, Kitchy Sotoya
Producer: Denise Elizon