Virtue APAC has added to its senior leadership in Singapore, appointing experienced marketer, Chloe Fair, as client services director. Fair joins the agency from Lazada, one of the largest e-commerce operators in Southeast Asia, where she was VP of regional branding.
With extensive agency and marketing expertise, Fair combines creative ideas with measurable business outcomes. She will drive commercial and operational excellence at Virtue, growing the account management team and its capabilities, in addition to developing client partnerships and new business opportunities.
Fair also brings experience from her three years at Singapore’s Income Insurance where she was head of brand marketing and then expanded her portfolio into segment marketing, piloting new customer journey design, content strategy and personalisation efforts. Prior to client side, Fair worked at BBH and Wunderman Singapore, across a range of global brands including Ikea, Xbox and Microsoft.
Fair will report to Lesley John, Virtue APAC’s managing director. She said: “Chloe is a proven leader with hybrid agency and marketing experience that has seen her deliver award-winning, engaging, culturally relevant and effective campaigns across a number of categories. She will ensure our existing and new clients continue to get the best strategic insights and creative thinking and I’m delighted to welcome her to Virtue’s growing regional team at a time when more companies are looking to us to build their brands from the inside of culture.”
Fair added: “This signals a move back to the agency world for me as I’ve missed the energy and ideas that stem from a creative environment. I’m so honoured to call Virtue my new home, where its culture-led thinking and approach unlock powerful ways we can partner brands to play a visible and valued role inside culture. I am excited to be part of this talented crew to further our growth and prominence in APAC.”
Virtue APAC creates global and regional work for clients including Coca-Cola, Diageo and Shiseido across offices in Singapore, India and Japan.