Netflix and GIGIL turn train columns in Manila into oxygen tank pillars to promote Black Knight

GIGIL Philippines has created a new campaign in anticipation of Netflix’s new series, Black Knight, a dystopian drama where the air has become so polluted that people rely on oxygen from delivery men.

And to bring forth a world without air, they painted a dystopian landscape by using cylindrical train pillars in Metro Manila’s most-polluted road and designed them to look like the oxygen tanks in the show.

The larger-than-life tanks were connected to the masked hero of Black Knight by giant tubes, making it appear like he was breathing from the oxygen tanks.

Credits
Agency: GIGIL Philippines
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Creative Director: Leslie Cua
Associate Creative Director: Dana De Leon
Account Director: Abi Reyes
Account Director: Micco Balana
Account Director: Inna Tupaz
Associate Account Director: Kimberly Gow
Account Manager: Rosie Ronquillo
Senior Strategic Planner: Nanais Hernandez
Media Manager: Margie Husmalaga
Senior Art Director: Heninah Salud
Senior Art Director: JC Aujero
Art Director: Jeremy Palac
Art Intern: Jez De Guzman
Copywriter: Zion de la Peña
Copywriter: Tria Casas
Copy Intern: Ced Peji
Media Specialist: Pat Sy
Media Buyer: Carmel Asuncion
Producer: Wendy Rivera
Post-Campaign Report:
Planner: Fritz Jay Dalawampu
Social Media Specialist: Kaitlyn Gosiaco
Social Media Intern: Joshua Andres
Social Media Intern: Victoria Santiago
Other Credits
Art Director: Doms De Luna
Art Director: Niña Rivera
Art Director: Joaquin Diaz
Art Director: Sam Padua
Production Team: United Transit Ads Systems, Inc.
Consultants: Mynah Destura/Camille Garcia
Production Manager: Carlo Evangelista
Mock-up Artist: Randy Mendoza
MRT Executives: May Frias/Dominador Decena