APAC Tambuli Awards announces 2023 winners: Wunderman Thompson Philippines wins AOTY
The Asia Pacific Tambuli 2023 Awards night was held on June 6 at the Grand Hyatt Manila. The pioneer awards show honours business and brands which demonstrate sustainability and purpose that works.
The winners for 2023 are:
Advertiser of the Year
Commission on Human Rights
Agency of the Year
Wunderman Thompson Philippines
Chief Marketing Officer of the Year
Kristine Tang Chan | Vice President, Fabric and Home Care, and Country Marketing Head, Procter & Gamble Philippines
Young Marketing Leader of the Year
Ralph Paulo Morales | Brand Director, Laundry, Procter & Gamble Philippines
Leaders for Sustainability and Corporate Purpose Winners
Grand Prix Winner
EDC: Greening a Regenerative Future of Energy
Company: Energy Development Corporation (EDC)
Country: Philippines
Category: Care for the Environment
Gold Winners
Uplifting Farmers’ Lives and the Boosting the Robusta Coffee Industry: Nescafé Plan in the Philippines
Company: Nestlé Philippines
Agency: Strategic Edge, Inc.
Agency Network: BWC
Country: Philippines
Category: Inclusive Growth
#GreenLifeGreatLife Movement
Company: Personal Collection Direct Selling, Inc.
Country: Philippines
Category: Care for the Environment
Silver Winners
Baslay Coffee: Brewing a Better Future for Mountain Farmers
Company: Energy Development Corporation (EDC)
Country: Philippines
Category: Inclusive Growth
UnionBank’s Mission to Tech Up the Philippines: A Fulfillment in Progress
Company: Union Bank of the Philippines
Country: Philippines
Category: Corporate Leadership and Culture
Bronze Winners
Scrapboards
Company: PepsiCo Far East Trade Dev Co Inc.
Agency: BBDO Guerrero
Country: Philippines
Category: Care for the Environment
SM Supermalls’ Vaccination Program: Ensuring healthy shoppers, paving the way to national economic recovery
Company: SM Supermalls
Country: Philippines
Category: Corporate Leadership and Culture
The SM Green Movement
Company: SM Supermalls
Agency: Havas Ortega Group
Agency Network: Havas Group
Country: Philippines
Category: Care for the Environment
MILO Palarong Pambahay
Company: Nestlé Philippines Inc
Agency: Ogilvy Philippines
Country: Philippines
Category: Good Health and Wellbeing
P&G Project Less
Company: Procter and Gamble (P&G)
Country: Philippines
Category: Care for the Environment
Champions for Humanity Winners
Grand Prix Winner
Bear Brand Hidalgo Purpose Campaign
Company: Nestlé Philippines, Inc.
Agency: Publicis Manila, Inc.
Agency Network: Publicis Groupe
Country: Philippines
Category: Building Character |Integrated Media
Silver Winners
MILO Palarong Pambahay
Company: Nestlé Philippines, Inc.
Agency: Ogilvy Philippines
Agency Network: WPP
Country: Philippines
Category: Education and Lifelong Learning | Integrated Media
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Tambuli Origins | Branded Experiences/Activation
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Building Character | Branded Experiences/Activation
Carabao-Thru
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Tambuli Origins | Branded Experiences/Activation
Bronze Winners
The Bánh Mi Take-over
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Health and Wellness | Branded Experiences/Activation
Manulife Philippines: Insecurity Officer
Company: The Manufacturers Life Insurance Co. (Phils), Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Quality of Life | Digital and Social Media
Lifebuoy x MOMO – The Ticket Home
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Tambuli Origins | Mobile Marketing
Hapag
Company: IKEA Philippines
Agency: Kroma Entertainment, Inc.
Agency Network: Secret Menu
Country: Philippines
Category: Building Character | Digital and Social Media
Revicon Lakas Challenge
Company: UNILAB, INC.
Agency: PUBLICIS JIMENEZBASIC
Agency Network: PUBLICIS JIMENEZBASIC, INC.
Country: Philippines
Category: Quality of Life | Digital and Social Media
Hope Narratives
Company: Missing Persons Advocacy Network
Agency: whiteGREY
Agency Network: WPP
Country: Australia
Category: Health and Wellness | Product and Packaging Design
Finalists
Manulife Investment Management: Imagine
Company: The Manufacturers Life Insurance Co. (Phils), Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Quality of Life | Digital and Social Media
Heals on Wheels
Company: Hyundai Motor Group
Agency: KPR
Country: Korea, Republic of
Category: Health and Wellness | Branded Experiences/
“Sa Bawat Hala, May Paraan Pala!” Campaign
Company: Palawan Pawnshop Group
Agency: Advertising Without Borders (AWB)
Country: Philippines
Category: Quality of Life | Integrated Media
SOUND MIND DAILY
Company: MINDNATION PHILIPPINES
Agency: Dentsu Creative Philippines
Agency Network: DENTSU
Country: Philippines
Category: Mobile Marketing | Quality of Life
M Safe
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Quality of Life | Integrated Media
#DiKaNagiisa Johnson’s Baby Mother’s Day
Company: Johnson & Johnson Philippines
Agency: Wunderman Thompson
Agency Network: WPP
Country: Philippines
Category: Building Character | Video Screen
Builders of Society Winners
Gold Winner
Sorry for Your Inconvenience
Company: Unilever Vietnam
Agency: OLIVER Vietnam
Agency Network: OLIVER Vietnam
Country: Indonesia
Category: Care for the Environment | Integrated Media
Silver Winners
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Advocacy | Branded Experiences/Activation
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Women Empowerment | Branded Experiences/Activation
Bronze Winners
10,000 children safely back to school with Lifebuoy
Company: Unilever Vietnam
Agency: CreativeHunts Vietnam
Agency Network: The Hunter Group
Country: Vietnam
Category: Advocacy | Branded Experiences/Activation
Rayakan Gerakmu
Company: Unilever Indonesia
Agency: OLIVER Indonesia
Agency Network: OLIVER
Country: Indonesia
Category: Women Empowerment | Integrated Media
GrabFood Indie Eats
Company: Grab
Country: Philippines
Category: Inclusive Growth | Digital and Social Media
Scrapboards
Company: PepsiCo Far East Trade Dev Co Inc.
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Care for the Environment | Branded Experiences/Activation
Words for Women
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Women Empowerment | Gaming
#StopTheNameCalling
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Family Centred Brand | Digital and Social Media
Finalists
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Responsible Citizenship | Branded Experiences/Activation
COMMISSION ON HUMAN RIGHTS – RIGHT THE RIDE: JEEPNEYS AGAINST MISOGYNY
Company: COMMISSION ON HUMAN RIGHTS
Agency: WUNDERMAN THOMPSON PHILIPPINES
Agency Network: WPP MARKETING COMMUNICATIONS
Country: Philippines
Category: Arts, Culture, and Heritage | Branded Experiences/Activation
Heals on Wheels
Company: Hyundai Motor Group
Agency: KPR
Country: Korea, Republic of
Category: Family Centred Brand | PR
#StopTheNameCalling
Company: Unilever Philippines, Inc.
Agency: Ogilvy & Mather Philippines
Agency Network: WPP
Country: Philippines
Category: Youth Brand | Digital and Social Media