Sandipan Bhattacharyya, Managing Director & Chief Creative Officer, GREY group India, has been elevated to the newly created role of Chief Creative Officer, GREY group, South Asia. In his new position, in addition to India, Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.
An award-winning creative, Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles. Under his tenure, GREY India has achieved many notable creative milestones. He led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effies. In addition, he has played a major creative role in expanding the agency’s transition into a truly integrated one with ideas for a digital-first world.
Nirvik Singh, Global CCO & President International – Europe, Africa, Middle East, Asia-Pacific and Latam, said: “Under Sandi’s leadership, GREY India has launched some of the most iconic, award-winning campaigns in the last decade. His understanding of cultural nuances and leveraging these insights is superb. In his new role, he is well-positioned to create more ground-breaking, famously effective work for our clients across South Asia and can continue to push our borderless philosophy and build a culture that nurtures the best creative talent across the region.”
Bhattacharyya said: “Having worked closely with our creative stars across this region, I’m awed at the width and depth of hybrid talent that GREY has. Really excited to collaborate with them on ideas that will hopefully have a global footprint. We’ve always believed in ‘Borderless’ talent for our clients, and this gives me the opportunity to demonstrate it amply.”