Three campaigns from Asia make Leo Burnett’s highly anticipated Cannes predictions list
Leo Burnett has released its 35th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity – forecasting the agency’s 20 frontrunners to win the festival’s coveted Lions. Three campaigns from Asia have been named.
Listed at number 1 is Leo Burnett India’s OREO “Brings Back 2011”.
Cheil Worldwide Inc. Seoul’s “Knock Knock” campaign for the Korean National Police Agency comes in at #7.
Ranked at #13 is Ogilvy Bangkok “The Innocent Eyes” for Voiz, which was noted following the campaigns success at the One Show.
For the third year, Leo Burnett global chief creative officer Chaka Sobhani curated Leo’s list, representing top work from Publicis Groupe and the ad industry at large. Sobhani continues the decades-old tradition that has achieved nearly 90% accuracy in predicting winners.
The annual Cannes Predictions list is compiled from a yearlong evaluation of work that reflects global industry trends. The first of the Cannes Lion award ceremonies will kick off next week, on the 19th of June.