Dentsu Tokyo and TBWA\Hakuhodo Tokyo win Gold Lions in the Cannes Design category

Asia has won 2 Gold and 3 Bronze Lions in the Cannes Design category. Gold Lions have been awarded to Dentsu Tokyo for their ‘My Japan Railway’ campaign and to TBWA\Hakuhodo Tokyo for their ‘Shellmet’ work.

All winning Bronze are: Forsman & Bodenfors for their ‘Kami’ digital influencer campaign, Dentsu Creative Gurgaon for ‘The Everything Book’ and Ogilvy Hong Kong for ‘Undercover’.

In the Design Lions, honouring visual craftsmanship, 985 entries were received and 34 Lions were awarded by the Jury: 5 Gold, 10 Silver, and 18 Bronze. The Grand Prix went to ‘ADLaM – an Alphabet to Preserve a Culture’ for Microsoft, by McCann New York, which made the ADLaM Display, an evolution of the West African Pulaar alphabet, available on Microsoft 365 suite, desktop, and mobile platforms; preserving an ancient culture.

DOWNLOAD THE FULL LIST OF WINNERS HERE