Cheil Worldwide wins 10 trophies at 2023 New York Festivals Advertising Awards

Cheil Worldwide won two Golds, seven Silvers, and one Bronze at the 2023 New York Festivals Advertising Awards. The winners were revealed on New York Festivals Advertising Awards website yesterday.

“Knock Knock” by Cheil Worldwide Seoul won a Gold in Direct. “Knock Knock” offers a solution that enables victims of domestic violence to alert the police and request assistance without saying a word. After dialing 112 and simply tapping any number twice, a link is sent to them that will immediately allow the police to track their location, monitor the situation, and communicate secretly. The campaign also won four Silvers and a Bronze.

“Thin Crust Summer” by McKinney, part of Cheil Worldwide network, won a Gold and a Silver in NYF’in Funny category. The 30-second TV spot drums up excitement for Little Caesars thin crust pizza in an entertaining, funny, and a little bit absurd way with the story of a lake that gives the miracle of pizza.

“Galaxy Book Art Project” by Cheil Worldwide Seoul won a Silver in Collaborations & Partnerships. As Gen Z love to express their individuality through unique decorations, the project involved an AI artist to create a customized laptop cover in just ten seconds based on three words and desired painting style picked by individual consumers.

Another Silver in Collaborations & Partnerships went to “Art in Motion: Bentley x Surgeon” by Iris, part of Cheil Worldwide network. In order to authentically connect Bentley with a younger and more diverse audience, the project involved collaboration with the world’s leading sneaker customizer Dominic Ciambrone (aka The Surgeon) to create a line of limited-edition sneakers from Bentley materials and finishes. The case was also highlighted during this year’s Cannes Lions session joined by Bentley and the Surgeon.