AdAsia 2023 Seoul announces 1st lineup of conference speakers for October festival

The AdAsia 2023 Seoul Organizing Committee, the largest digital marketing festival in Asia to be held in Korea, has announced the 1st lineup of speakers for the conference.

One of the notable speakers would be Glenn Cole, the founder of ‘72andSunny’, which is currently one of the most noteworthy creative company in US. He not only successfully led brand campaigns of global brands such as Nike, Apple, Google, Samsung, Carl’s Jr. and Coors, but also won the Grand Prix, an equivalent of the grand prize, in 11 categories at Cannes Lions, which is the most prestigious advertisement festival in the world.

Furthermore, President Won-jin Lee of Samsung Electronics, the keyman behind DX (Device eXperience) and Samsung TV Plus of Samsung Electronics, and Vice President Sang-yup Lee of Hyundai Motor Company, who was selected as the ‘2023 World Car Person of the Year’ at the ‘World Car Awards’, one of the top 3 car awards in the world, will be standing on the podium as speakers. They will be sharing insights on marketing and creativity from their repective companies, representing the best of Korea. In addition, Josy Paul, the Chairman of the global advertising agency, BBDO India and a producer of campaign advertisement that address social issues of India, along with Kevin Swanepoel of The One Club for Creativity, the host of the ‘One Show’, one of the top 3 advertisement festival in the world, will be participating as speakers. Moreover, Artistic Director Seung-hwan Song, who produced <Nanta> and acted as the Executive Creative Director for the opening and closing ceremony of 2018 Pyeongchang Winter Olympics will be speaking to share his insights about K-Contents that are achieving global success. On top of this, Vice President Zhao Qiang of ‘Baidu’, often referred to as the Google of China, and CEO Xiaodong Zheng of ‘Leo Digital’, one of the largest advertisement companies in China, will also share the insights on digital marketing in China with advertisement leaders from Asia under the theme marketing in the AI era.

This conference will be a venue to exchange insights in each field with the participation of 50 best-in-class experts who encompass various areas such as K-contents, digital transformation, digital marketing and creatives.

On the 1st day of the conference, Vice President Sang-yup Lee of Hyundai Motor Company, CEO Steven Moy of Barbarian, CCO Kentaro Kimura of Hakuhodo International and others will be presenting on the themes of paradigm shift, brand activism, advertising optimization and creative.

The 2nd day of the conference will be carried out with the theme of communication integration, digital driven marketing, creative, influencer, DOOH, programmatic AD, media and targeting, and in addition to President Won-jin Lee of Samsung Electronics, founder Glenn Cole of 72andSunny, and CEO Kevin Swanepoel of The One Club, Vice President Zhao Qiang of Baidu, Director General Bharat Avalani of AFAA, Chairman Steaph Huang of D&S Media and CEO Jo Jackson of D&AD will be participating as speakers.

On the 3rd day of the conference, Artistic Director Seung-hwan Song of PMC Production, CEO Yong-tae Kim of The SMC, Marketing Director Ada Lazaro of McDonald Asia and so forth will be presenting on the theme of K-Creator commerce and K-Contents.

General Chair Nack-hoi Kim of the AdAsia 2023 Seoul Organizing Committee, said: “It will become a venue for exchange where the world’s best experts who lead the trend and the shift in the paradigm of creatives and digital communication will gather together in one place to forecast the future and provide a business direction,” and added, “Through this, we will be able to inform the world about the stature of Korean advertisement and contents industry”.

AdAsia 2023 Seoul will be held in COEX, located in Samseong-dong, Seoul, from October 24th to 27th. AdAsia event has 65 years of history as the the largest event in Asia in the field of advertisement, digital contents, media, creative and marketing communication, and it is being held for the 3rd time in Korea. The theme of this conference will be Transform, Play, Connect, and it embodies the meaning that ‘advertisement in the digital era is related to thinking about how to make customers happy instead of selling products,’ and ‘it is about connecting with the world through its meaning’.

Pictured top L-R: Glenn Cole, the founder of 72andSunny; Won-jin Lee, President of Samsung Electronics; Sang-yup Lee, Vice President of Hyundai Motor Company; Josy Paul, Chairman of BBDO India; Kevin Swanepoel, CEO of The One Club for Creativity and Executive Creative Director Seung-hwan Song.