TBWA\Hong Kong elevates multiple members of leadership team including Jerome Ooi to newly created chief creative experience officer role

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TBWA\Hong Kong elevates multiple members of leadership team including Jerome Ooi to newly created chief creative experience officer role

Pictured L-R: Jan Cho, Anne Chan, Jan Lee and Jerome Ooi

TBWA\Hong Kong has promoted key members of their leadership team: Jerome Ooi, executive creative director steps into the newly created chief creative experience officer role for the agency, while business director Jan Lee has been named general manager.


In addition to Ooi and Lee’s appointment, Anne Chan has been promoted to head of growth and product from her previous role of head of digital. Together with Terence Ling, chief strategy and innovation officer, this team will drive the agency forward.

Hong Kong is a dynamic market, moving at speed, with on-going market opportunities always changing. To continue to push and remain at the leading edge, it’s imperative businesses never sit still.

Joanne Lao, chief executive officer, TBWA\Greater China, said: “It’s with great pride we’re in a position to announce the elevation of key members of our Hong Kong team who have been instrumental in driving the strategy to reshape our Hong Kong operation to create impact for our clients’ businesses, securing them a greater share of the future.”

Ooi said: “Bringing purpose and cohesion across every interaction, be it with employees or customers, opens creative opportunities to meaningfully engage and connect.

“With a disruptive, enduring brand platform at its core, this is when advocacy for a brand is built and where exponential growth for the business can be found. This is why we are committed to invest and innovate across the total brand experience.”

Following the Hong Kong leadership announcements, Jan Cho, managing director of TBWA\Hong Kong will assume a global role as head of product and delivery, TBWA\Worldwide. Cho will transfer to London, whilst continuing to play an advisory role for key clients in Hong Kong for the remainder of the year.

Lao added: “The growth of our people has a direct correlation with the growth and success of our agency. The elevation of these roles reflects our determination to lead in creative brand experience, backed by a strong team with an unwavering commitment to innovation that delivers unique solutions for clients. These are well-deserved promotions with a highly talented team who have a strong and proven track record.

“I am also delighted Jan Cho will be elevated from a Hong Kong role to a global position in strong recognition of our homegrown Hong Kong talent.”

“I’m excited to bring our innovation ethos to a worldwide stage. My new role represents the global aspirations of the Hong Kong office and is a testament to the incredible team we have built,” says Cho.

Under the leadership of Jan and the management team, TBWA\Hong Kong has been an innovation beacon across the global collective, successfully reshaping its capabilities from communications to brand experience through to innovation product offerings including DxD (Design and Experience), BOLT (inhouse film content studio), Disruption® Consulting (business consulting service) and more recently PLEX, a global product with a B2B focus, which has enjoyed recent new business success.

Sean Donovan, president, TBWA\Asia, said: “It’s incredibly rewarding to witness not only the growth and adaptability of our Hong Kong operation, but the growth of our people who have been imperative in shaping our agency for the future by embracing and thriving through the disruptive challenges of the last few years.

“I wish all the very best of luck in their new respective roles.”