Shanghai Normal University’s Wang Leyi & Zhang Zijie win Gold at YOUNG STARS competition: Silver to team from Singapore’s Nanyang Academy
MAD STARS has unveiled this year’s Young Stars winners including Wang Leyi & Zhang Zijie from Shanghai Normal University, China, who are the 2023 Gold winners, with their campaign, Translate your parenting skills.
Young Stars gives university students from around the world a taste of what it’s like to work in advertising. These young creatives are given the opportunity travel to South Korea to learn about the craft of advertising from top-tier C-level experts in the advertising and marketing industry from around the world. It’s also a chance to experience first-hand the technology and trends that are emerging and influencing the world.
This year, 52 teams enjoyed a series of workshops and lectures before responding to a brief to promote the idea of Happiness with a Child for the Presidential Committee on Ageing Society and Population Policy in South Korea.
Charmine Assadian, Global Creative Lead, Wunderman Thompson, presided over the judging of this year’s Young Stars competition. He said: “Beware Professionals! The next generation of advertisers and marketers is on its way and they are very talented. The jury was very impressed by the quality of the ideas and the presentations.”
James Keng Lim, Director of Creative Strategy, APAC, GCI Health and MADStar Young Star jury (pictured below, 2nd on right), said: “Creativity is age and experience agnostic. We are looking at the next generation of creative change makers. Absolutely thrilled to see the quality of work from the students. Kudos to the school, lecturers and mentors. They deserve credit as well.”
Silver winners are Chang Kai Ju and Meilina Abadi from Nanyang Academy of Fine Arts, Singapore, with their campaign, A Child makes you. Chang Kai Ju and Meilina Abadi are pictured in the photo below.
Bronze winners are:
TaeHoon Lee from Hongik University and ChanHyeong Jeon from Semyung University, both from Korea, with their campaign, AI BABY FRAME
YeoJIn Cheong, from Dankook University, BAIBY Chatbot
Crystal winners are:
SeongHoon Jeong and DongJoo Lim from Chungang University, Korea, with their campaign, I AM ___
Arisa Kikuchi from Keio University, Japan, with the campaign, #NO SPEC
Ying-Chia Ling and Yu-Ting Chen from Fujen Catholic University, Taiwan, with their campaign, Future Child
If you are interested in applying to take part in the 2024 Young Stars competition, contact firstname.lastname@example.org. For more information, visit madstars.org.