MRM, the leading relationship marketing and martech agency, has today announced a new leader for their China operations. Jonathan Beh takes up the role of Chief Executive Officer for MRM China, effective September 1st. He will be based in Shanghai and reports directly to Ghassan Harfouche, President, McCann Worldgroup Asia Pacific.
Previously CEO of Kinesso & Matterkind China (IPG sister agencies), Beh is a digital marketing veteran with hands-on experience of both programmatic and performance marketing, across multiple sectors including automotive, banking and finance, consumer electronics, retail e-Commerce, as well as the media and entertainment sectors. He has successfully rolled out new martech and adtech solutions, integrated business, developed data and analytics capabilities and driven impressive growth. Prior to this, Beh spent several years with WPP’s Group M agencies and other networks.
Beh is already well-known to the MRM and McCann Worldgroup China teams, having pitched together several times, as part of an integrated IPG offering.
Beh has been recognized by Campaign Asia in their “40 under 40” listing for his contribution to championing change and transformation. He has also received the “Tech Most Valuable Professional (MVP)” accolade, which celebrates tech talent within the marcomms industry in Asia Pacific.
Kate MacNevin, Global Chief Operating Officer, McCann Worldgroup and Global Chairwoman and CEO of MRM said of the appointment, “I’m thrilled to welcome Jonathan to the McCann Worldgroup network. China is a hugely important market for MRM, as the world’s second largest digital marketing ecosystem, with over 3/4 of ad spend coming from digital media. Jonathan has an excellent track record in navigating this complex business environment and has the right skills and expertise to take our business to the next level.”
Harfouche said: “I am excited to have Jonathan onboard. His vast experience in data, technology and media, compounded by his deep understanding of client needs in China will add tremendous value to the offering of both McCann Worldgroup China and MRM China.”
Beh said: “I have long admired the work of MRM and their mission of helping businesses grow meaningful relationships with people. MRM operates at the intersection of creativity, strategy, technology and data, I and am looking forward to leading their talented China team to drive client business through transformative creative solutions.”