Traditionally, lunchtime around the world is taken by employees as a means to pause, refuel and reflect – and to connect with other colleagues on their lunch breaks too. But the chaos at work and the rush to peck back to our desks turns lunch hour into a 5-minute run where everything goes and any taste is acceptable, often ending up at the same old menu.
Just recently, KFC Thailand, Thailand’s QSR leader and Wunderman Thompson Bangkok have unveiled a trilogy of relatable advertisements that tap into the insights of Thai people. The results found many Thais defaulting to autopilot during this sacred rest period, substituting a tasty lunch – during what is intended to be a pleasurable hour of their day – with a dull mealtime routine. This, owing primarily to high pressure expectations and the daily work rush. This campaign has caused quite a stir, achieving resounding success in both TV and online viewership, amassing a staggering 29 million views and over 306 million impressions. As a result, the campaign has become a hot topic online, further cementing KFC’s position as the leading fast-food brand in Thailand.
“There is no time anymore to think of food, the way we used to,” says Sakechai Choomuenwai, General Manager Yum Restaurants International (Thailand), “Many of us are too busy, so we tend to grab obvious snacks to keep us going through the day, without even tasting it most of the time! KFC, as usual, is on a mission to rescue lunchtime with a more positive approach – and a delicious one too” says Sakechai Choomuenwai, General Manager Yum Restaurants International (Thailand).
For such an important time of the day, why should anyone have to settle for mundane snacking or food that tastes the same, the same and the same? KFC is putting an end to lack-luster lunch breaks with its new punchy, zingy and oh-so-yummy Colonel’s Lunch Sets, for just 99 Baht.
The Colonel’s Lunch Special is a variety pack of menu pairs, that offer every lunching colleague more choice and more yum in less time, for less spend. From hot and spicy fried chicken to mouthwatering rice dishes to classic KFC burgers, the Colonel’s Lunch Special shakes up its original and iconic items for all those hard-working Thais, including a refreshing drink to go (or to stay!). With quick, quality service at the center of KFC Thailand’s promise, you can be assured of returning to your desk feeling satisfied, happy, and ready to keep on.
So the next time you’re about to chicken out of your lunchbreak, for fear of it being just another low point in your day, head on over to your nearest KFC instead, and ask for ‘The Colonel’s Lunch’, for just 99 Baht. You’ll be so glad you did.