Wunderman Thompson has elevated Carter Chow to Chief Executive Officer, Greater China. Previously CEO of Wunderman Thompson China, this promotion comes as the agency focuses on building a united approach and strategy in Greater China, as more client opportunities call for a consolidated response from agencies.
With 25 years of experience, Chow returned to the agency leading the digital transformation of J. Walter Thompson as CEO where he modernised the entire service offering – driving the agency into a state of hyper growth.
In 2019, Chow successfully led the merger of Wunderman and JWT in China by combining and elevating existing teams to bring new, unique and integrated capabilities to the China market. Since then, the market has experienced significant changes and years of economic uncertainty, but Chow continued to steer a steady and successful ship – growing alongside clients such as The Estée Lauder Companies, Volkswagen, HSBC, P&G, Danone and so on.
Ewen Sturgeon, International CEO at Wunderman Thompson said: “Carter is known for building a robust and successful business with people at the heart of it all; encouraging a culture of creativity and growth. I have no doubt Carter will take our Greater China business to new heights with a united approach.”
Chow said: “We have exceptional teams and excellent capabilities in many of our markets, especially within the Wunderman Thompson Greater China offices. From Shanghai to Beijing, Guangzhou, Hong Kong, and Taipei, each office brings its distinct and market-leading expertise. We can achieve remarkable feats when we‘re all in it together, empower one another, and harness our collective synergy.”
Maggie Wong and Evan Teng, CEO of Wunderman Thompson Hong Kong and Taipei respectively, as well as Win Mak, CEO of Mirum Hong Kong (part of Wunderman Thompson), will remain leaders of their markets and will work with Chow to create a more consolidated response to the opportunities and challenges that present Greater China clients.