BBDO Guerrero takes viewers on a global taste adventure to launch new Lay’s flavors

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Tired of the same old routine? Craving a little zest in your snack-time? Dive into the world of Lay’s. They’re shaking things up with this new campaign from BBDO Guerrero Philippines which is taking you on a global taste adventure with their exhilarating new flavors!


Lay’s began with tantalizing their followers curiosity on social media, with catchy animated geo pins hinting at diverse flavor inspirations. Lay’s Philippines rolled out three captivating 15-second films, masterfully directed by the renowned Marius Talampas, to unveil these epicurean delights.

Known for serving culinary heat in their dishes, the Spicy flavor takes inspiration from Korea where the kick of chili delivers an authentic Asian experience like no other.

The Tomato Ketchup flavor packs a sweet and tangy combination, a favorite condiment in the United States of America.

Finally, Chili Lime is guaranteed to bring you zesty, citrusy flavor notes that will instantly transport you to Mexico.

Rachelle Virata, Frito-Lay’s Marketing Manager, said: “At Lay’s, we’ve always been more than just snacks, we’re in the business of creating smiles. Guided by a deep understanding of our consumers, we’re now amplifying our commitment to their experience. As we unveil our thrilling new flavors in the Philippines, it’s not merely about introducing a new taste, but about offering a curated journey for the palate. Dive in, and let every bite transport you to a sensation that’s both novel and unmistakably Lay’s.”

Emman Carandang, BBDO Guerrero’s Creative Director & Head of Art, said: “We wanted to make sure that each variant can perfectly represent the culture and spirit behind each flavor origin. We wanted the visuals to encapsulate the distinct flavors to encourage our consumers to explore a new and exciting snacking experience.”

#OpenaWorldofFlavor and savor every moment as you dive into Lay’s new flavors that will take your taste buds on an unforgettable joyride.

Agency: BBDO Guerrero Philippines
Production: Arcade Film Factory
Copywriter: Alexandra Lopez
Art Director: Fourth Barleta
Creative Director/ art director: Emman Carandang
Creative Director/Copywriter: Rab Evangelista
Junior Art Director: Leica De Castro
Chief Creative Officer: David Guerrero
Executive Creative Director: Gavin Simpson
Chief Strategy Officer: Gino Borromeo
Client Services Director: Kyle Cruz-Tan
General Manager: Angelica Lorenzo
Group Account Director: Katya Gozo
Account Director: Erika Alinell
Account manager: Dannie Barriga
Director: Marius Talampas
Executive Producer: Samantha Javelosa
Traffic Manager: Roxann Ng

BBDO Guerrero takes viewers on a global taste adventure to launch new Lay’s flavors