Dettol Malaysia together with its creative agency, Kingdom Digital have recently launched its latest campaign in celebration of Malaysia’s National Day. The film was produced by Imagineers Film.
The National Day short film features TPgB Syed Shahril Anuar, the station chief of the Subang Jaya Fire Station, as he shares how his late father inspired him to become the person he is today and to carry on the legacy his father began. As a Malaysian citizen, he believes that each of us has a role to play in protecting our beloved country. Every Malaysian is a hero in their own right, as long as we are willing to work together, care for one another, and strive to make the society better.
With ‘A New Legacy to Protect’, Dettol Malaysia aims to celebrate firefighters and the one common legacy they share – to protect at all costs.
Tiffany Tang, the Marketing Director of Health and Hygiene of Dettol Malaysia, said: “The film is a story of commitment, and the relentless pursuit to protect. It highlights the unwavering dedication to protect our country and its people.
“Dettol exists to protect lives by reducing the burden of illness because keeping people healthy and safe is at the forefront of our minds. It is our mission to inculcate good hygiene habits to break the chain of infection through trusted science and innovative developments. Protection is more than action. Rather, a legacy we all share for generations.”
Edmund Lou, Head of Strategy at Kingdom Digital, said: “Frontliners have been and will always be at the forefront of protection. Then there are the firefighters, the least celebrated frontliners. And to meet a firefighter with a strong heritage and meaningful legacy was truly an unexpected blessing.
“Thank you for choosing bomba (firefighters)”, was the first thing TPgB Syed said when we first met. To tell his legacy story was truly inspirational because it wasn’t just a personal story. Rather it’s a message for all Malaysians to cherish.”