iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group. With a shared objective of strengthening their e-commerce, dine-in and takeaway businesses, Pizza Hut, PHD and KFC have selected iProspect Hong Kong to spearhead their communication strategies.
Pizza Hut, PHD, and KFC are decades-long household food brands with 214+ stores around the city. With a need to transform and evolve with time, the brands are all eyeing to grow their e-commerce effectively. Thus, they face a common challenge to reinforce connections from upper to lower funnels to optimize media efficiency, and ultimately to reflect on their return on investments (ROI). iProspect, the performance-led integrated media planning and buying agency, now offers a comprehensive communication strategy that can seamlessly connect top, middle, and lower funnel initiatives, unlocking the full potential of media investments and delivering tangible online to offline business results.
Wai-Chung Au, Managing Director of Media Business, iProspect Hong Kong, said: “We are proud to become the trusted media partner for the three iconic names. We look forward to working with them and achieving their vision effectively.”
Renee Chan, Customer Experience and Marketing Director at Pizza Hut and PHD, said: “We are excited to work with iProspect Hong Kong. iProspect has demonstrated a strong strategic point of view that helped to realize our vision and business goals, not to mention proactively providing solutions and recommendations that go beyond our scope and helped to innovate and optimize our effectiveness.”
Janet Lau, Marketing Director at KFC, said: “We are looking forward to working with iProspect Hong Kong to optimize our e-commerce business. In this era of constant change and transformation, we need to tighten up our O2O communication strategy to offer truly seamless experience for consumers constantly. We believe iProspect can offer the solution to us.”
The appointment is effective immediately.