Youngster BKK and VGI media use ignored outdoor media space for new OOH campaign

As OOH Media is making a comeback after Covid pandemic, some high traffic media spaces have been neglected by advertisers due to space restrictions for advertisements. Youngster BKK realised that wall panels with a firehose cabinet were being ignored, but the them it provided a creative opportunity.

With a collaboration between YOUNGSTER BKK and VGI media, a McDonald’s campaign “Caution of Hot & Spicy Fried Chicken,” was personalized to fit with VGI’s media space utilizing the firehose cabinet to be the key execution of the concept idea.

The creative execution shows a way to extinguish heat immediately after consumption of McFried Chicken Spicy. The chosen media space was located near McDonald’s therefore just by walking by the advertisement lured customers to try McFried Chicken Spicy.

Credits
Advertiser: VGI x McDonald’s
Agency: YOUNGSTER BKK
Production House: Bob Eye View Studio