Lup Jakarta creates new film for Ortuseight bridging the gap between dreams and reality
LUP Jakarta has released this new campaign for Ortuseight, titled “Give It All”, encouraging Indonesians to pursue their dreams and never give up.
Throughout life, many dreams slip away from us without our realization, or we let them go intentionally. Sometimes it’s because we are hesitant to pursue it due to our self-consciousness, lack of self-confidence, or overwhelming insecurities, leaving our potential untapped. But what if we never give up on those dreams?
Ortuseight isn’t your average sports brand; it’s your partner in empowerment. From football to futsal, running, lifestyle, and even active hijab wear, they’ve got it all. Ortuseight goes beyond outfitting athletes, they seek to empower individuals to rise above their limitations and bridge the gap between dreams and reality.
This campaign finds its roots in the stories of remarkable athletes throughout history. These athletes (even some of the legends we celebrate today) weren’t born with innate talent— they earned their greatness through an unwavering commitment to the principle of Give It All. They pushed themselves beyond the boundaries of comfort, training relentlessly to shape their dreams into tangible achievements.
Success isn’t a matter of chance. Every stride, goal, and victory reflects those who dared to “Give It All”. The campaign invites you to chase your dreams wholeheartedly, embracing each obstacle as an opportunity to grow. The stories of athletes who conquered their doubts, who harnessed their determination, are the stories that inspire the campaign.
In LUP’s campaign, four accomplished Indonesian professional athletes, Alfriyanto Nico Saputro (Football Athlete), Bambang Bayu Saptaji (Futsal Athlete), Tazi Ahmad Dani (Running Athlete), and Puspa Arum Sari (Pencak Silat Athlete), showcased their unwavering determination and commitment. These athletes exemplified the essence of giving their utmost effort in their respective sports fields. Their passion and dedication serve as an inspiring reminder of the incredible drive that propels people to excel and push their boundaries.
So, in the spirit of the “Give It All” campaign, take that first step. The journey might be tough, but Ortuseight is proud and happy to take it with you. After all, in the world of dreams and achievements, it’s those who dare to “Give It All” who are the real winners. Now the question is are you ready to Give It All?
Credits
Client: Ortuseight
Agency: Lup
Director: Benny Lim
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Account Director: Ahmad Syakbani
Copywriter: Skolastika Rosari Rustian, Fasshan Armia
Art Director: Amalia Azra Maharani, Michellene Huang, Dedy Rukmana
Account Director: Ika Nawang Wulan
Account Executive: Bimo Prabowo
Production House: Juno Project
