We Are Social Shanghai elevates Sunny Zhu to GM

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We Are Social Shanghai elevates Sunny Zhu to GM

We Are Social has promoted Sunny Zhu to General Manager in Shanghai, China with a remit to lead the city’s office and drive strategic growth for clients.


Zhu, We Are Social’s first General Manager in Shanghai, steps up from her role as Business Unit Director. In her new role, she will continue to work with brands such as Ferrari, Korean Air and Google, while also fostering growth in the region and leading a team of 40 people.

Zhu, who joined We Are Social in 2016, reports to Tristan Qin, China Region EVP, with an expanded remit that includes spearheading the agency’s strategic initiatives and overseeing internal training and development programmes across the business.

This promotion follows the growth of We Are Social’s presence in North Asia with offices in Beijing, Shanghai, Tokyo, Hong Kong and Shenzhen which launched in February of this year.

Sunny Zhu, General Manager, We Are Social Shanghai, said: “The team in Shanghai has been growing in recent years, and I’m excited to be part of a dynamic business that’s making great creative work. There’s a great spirit of collaboration and innovation, and in this next chapter, I’m looking forward to leading the team and driving results for clients.”

Pete Lin, CEO, North Asia, added: “Sunny has always stood out as an ambitious and talented leader, and over the years she has become a driving force and positive influence within the agency. We’re excited to see how Sunny will help accelerate the growth of the Shanghai office as it becomes a dominant force in the Chinese advertising landscape.”