Tambuli academy launches second workshop

The Executive Education arm of the APAC Tambuli AWARDS known as the Tambuli Academy, is holding its second seminar-workshop on Art & Analytics: The Science of Evaluating Creative Campaigns, on September 26 at The Gallery, Grand Hyatt Hotel in Manila.

As clients approve and disapprove creative campaigns all the time, what criteria should they follow in judging ideas? What metrics should really matter? These questions and more are some of the questions that will be answered by Tambuli Academy’s line-up of experts.

Gladys Co-Chan, Marketing Director, Visa Philippines and Guam, said: “It All Begins with the Brief.” Albert Cuadrante, Chief Marketing Officer, UnionBank of the Philippines, follows with “The Client’s Critical Eye: What to Look out for.” Kristine Go, General Manager for Nutrition, Unilever Southeast Asia will deliver the third session, “Metrics that Matter: Post Campaigns.” Finally, Merlee Jayme, Chairmom, Past Global CEO and APAC CCO, Dentsu International, will discuss “Client vs Agency: Whose Idea Wins?” and facilitate a workshop where participants can put their learnings into practice.

Tambuli Academy is an executive education program of the Asia Pacific Tambuli Awards and the University of Asia and the Pacific (UA&P) School of Media and Marketing launched in partnership with the UA&P Office of Alumni Affairs and the UA&P CORE (Continuing Real-World Education).

For reservations and inquiries, email matthew.fule@uap.asia.