Bestads Six of the Best Reviewed by Todd Mackie, partner/CCO, Broken Heart Love Affair, Toronto: MullenLowe Singapore’s Prism+ Best of the week

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Todd Mackie, partner and chief creative officer at Broken Heart Love Affair, Toronto.

BEST TV
Winner: Prism+ ‘Concert‘. Much like the character in the ad, it grabbed me from the start and never let go. I actually chuckled out loud. I’ve done a lot of work in this category over the years and this execution never came across my desk. Just pure simple fun with excellent execution. I love when you take a simple benefit to a product and explore it in a completely unique and memorable way. I think, as a father of two kids, I can also relate to this problem. Well done. READ ON…