Bestads Six of the Best Reviewed by Todd Mackie, partner/CCO, Broken Heart Love Affair, Toronto: MullenLowe Singapore’s Prism+ Best of the week
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Todd Mackie, partner and chief creative officer at Broken Heart Love Affair, Toronto.
Winner: Prism+ ‘Concert‘. Much like the character in the ad, it grabbed me from the start and never let go. I actually chuckled out loud. I’ve done a lot of work in this category over the years and this execution never came across my desk. Just pure simple fun with excellent execution. I love when you take a simple benefit to a product and explore it in a completely unique and memorable way. I think, as a father of two kids, I can also relate to this problem. Well done. READ ON…