Burns in real life are not like in the movies

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Suthisak Sucharittanonta’s new TVC, “Burns,” for Operation Smile Thailand is a powerful and moving call to action that highlights the suffering of burn patients and the importance of supporting organizations that provide them with treatment.


The TVC opens with Thai actor Tono Pakin Khamwilaisak, his face covered in burn wounds. He looks directly into the camera and says, “Burns in real life are not like in the movies. They can be extremely painful and can cause lifelong suffering to patients.”

Tono then slowly peels off the burn wounds to reveal his unharmed skin. The camera cuts to a shot of a real burn patient, whose wounds are raw and painful. The voiceover continues, “Please donate to help burn patients with Operation Smile Thailand.”

The TVC is a powerful reminder that burn injuries are a serious and debilitating condition. It also highlights the important work that Operation Smile Thailand does to help burn patients receive the treatment they need.

Clients : Operation Smile Thailand
Creative Director : Suthisak Sucharittanonta
Director : Suthisak Sucharittanonta
Producer : Predashanok Isarangura Na Ayuthya
DoP/Editor : Jom Pimolthai
Presenter : ‘Tono’ Phakin Khamwilaisak
SFX Makeup Artist: Pattera Puttisuraseat

Burns in real life are not like in the movies