Ogilvy Manila wins Gold in LIA Branded Content & Entertainment category; Dentsu + WT Hong Kong, WT Singapore and Ogilvy Taiwan also win statues
Continuing this week, London International Awards (LIA) has released its next batch of winners & finalists fresh from the judging room. Led by Jury President Jimmy Smith, Chairman / CEO / CCO of Amusement Park Entertainment, the Branded Content & Entertainment winners have been announced.
Ogilvy Manila has won a Gold in Entertainment for their “MAYA. The Hit Song That Was Actually A Bank” campaign.
Also winning in the Entertainment category from Asia is, Dentsu Creative Hong Kong (Bronze) and Wunderman Thompson, Hong Kong/Shanghai (Finalist).
In the Branded Content category, Ogilvy Taiwan’s “Blow With Love” has been awarded Silver and Wunderman Thompson Singapore’s “Change The Angle” has won a Bronze.
After a thorough onsite judging process, the jury awarded a total of 38 Statues in the Branded Content & Entertainment category.
Branded Content & Entertainment celebrates entertaining and engaging content experiences that are made with a brand’s personality and marketing objectives in mind. To celebrate the most entertaining and engaging work from around the world, the jury awarded a Grand LIA, 20 Gold, nine Silver, and eight Bronze Statues, alongside commending three Finalists.
BBDO Canada, Toronto won the prestigious Grand LIA for their outstanding work, Missing Matoaka titled “Missing and Murdered Indigenous Women & Girls – Awareness”.
Smith said: “This is some of the most dope work that I have seen entered. Work was outstanding, top to bottom. Right down to the finalist.”
Barbara Levy, President of LIA, said: “I agree with the Jury President. The quality of the work was outstanding. While there was a lot of healthy discussion, the jury came easily to a consensus when it came to deciding the Grand LIA. That’s how you know a piece of work is really head and shoulders above the rest.”
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging are done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work is judged equally through careful deliberations and robust discussions.
View Jimmy Smith’s interview on the work and all winners below.
WINNERS & FINALISTS LISTED BY COUNTRY & CATEGORY
BRANDED CONTENT
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Finalist in Content: Gaming for Child Focus titled “OK Groomer”
GERMANY:
adam&eveBerlin, Berlin:
Bronze in Content: Zeitgeist for telekom.com/share-with-care titled “Without Consent – A Message From Ella”
MEXICO:
Grey, Mexico City:
Finalist in Content: Scripted Short Film for REINSERTA titled “III (Three)”
PERU:
Fahrenheit DDB, Lima:
Gold in Content: Gaming for Pilsen Callao titled “E-nterpreters Season 2”
SINGAPORE:
Wunderman Thompson, Singapore:
Bronze in Content: Taped or Live TV Event for LUX titled “Change The Angle”
TAIWAN:
Ogilvy Taiwan, Taipei:
Silver in Content: Public Service/Charity/NGO for HPV Prevention titled “Blow With Love”
UNITED STATES:
Republica Havas, Miami:
Gold in Content: Best Use of Real Time Advertising for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Gold in Content: Public Service/Charity/NGO for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Silver in Content: Experiential/Live Events for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
BRANDED ENTERTAINMENT
AUSTRALIA:
Howatson+Company, Sydney:
Gold in Entertainment: Zeitgeist for ModiBodi titled “I’m Dying Inside”
Silver in Entertainment: Online Series for ModiBodi titled “I’m Dying Inside”
Leo Burnett Australia, Sydney:
Gold in Entertainment: Branded IP for Diageo titled “Bundy Mixer”
M&C Saatchi, Sydney:
Gold in Entertainment: Scripted Short Film for Tourism Australia titled “G’day”
R/GA, Australia:
Gold in Entertainment: Documentary Short Film for We Are Warriors titled “Through The Fire”
BRAZIL:
BETC HAVAS, São Paulo:
Gold in Entertainment: Music Videos for A Movement Of The Music Industry Against Police Violence titled “Save The Favela”
Burger King, São Paulo:
Gold in Entertainment: Gaming for Burger King titled “Mission: Whopper”
Mymama Entertainment Produção, São Paulo:
Gold in Entertainment: Online Series for Serie original titled “The Beat Diaspora”
CANADA:
BBDO Canada, Toronto:
Grand LIA for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
Gold in Entertainment: Entertainment – Audio for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
Gold in Entertainment: Zeitgeist for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
FRANCE:
Publicis Conseil, Paris:
Silver in Entertainment: Gaming for ORANGE titled “Cultural Avatars”
GERMANY:
Linda-Shiva Klinkhammer, Munich:
Gold in Entertainment: Scripted Short Film for NETFLIX titled “I AM a Buffalo”
Silver in Entertainment: Scripted Short Film for NETFLIX titled “I AM not your Baby”
Saatchi & Saatchi, Düsseldorf:
Gold in Entertainment: Gaming for OREO titled “OREO Cheat Cookies”
Scholz & Friends, Berlin:
Bronze in Entertainment: Zeitgeist for Uber Eats titled “Let’s Eat First”
HONG KONG:
Dentsu Creative, Hong Kong:
Bronze in Entertainment: Branded IP for Critical Core Tabletop RPG Game titled “Critical Core”
Wunderman Thompson, Hong Kong/Shanghai:
Finalist in Entertainment: Entertainment – Audio for Penguin Audiobooks titled “In My Own Voice”
MEXICO:
Ogilvy, Mexico City:
Silver in Entertainment: Zeitgeist for Cerveza Victoria titled “We Are Living Offerings”
PHILIPPINES:
Ogilvy Manila, Manila:
Gold in Entertainment: Multi-Channel Storytelling for Maya titled “MAYA. The Hit Song That Was Actually A Bank.”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Gold in Entertainment: Taped or Live TV Event for EBM titled “Schoolgirl Newscasters”
UNITED KINGDOM:
Publicis Sapient, New York:
Bronze in Entertainment: Documentary Short Film for Publicis Sapient titled “Never Done”
UNITED STATES:
Arnold, Boston:
Bronze in Entertainment: Entertainment – Audio for Progressive Insurance titled “Dr. Rick Will See You Now”
FCB New York, New York:
Gold in Entertainment: Best Use of Real Time Advertising for Michelob ULTRA titled “DreamCaster”
Gold in Entertainment: Creative Use of Data for Michelob ULTRA titled “DreamCaster”
Silver in Entertainment: Taped or Live TV Event for Michelob ULTRA titled “DreamCaster”
Bronze in Entertainment: Reality/Unscripted/Alternative TV Show for Michelob ULTRA titled “DreamCaster”
Observatory, Los Angeles:
Gold in Entertainment: Online Episode/Special for Doritos & Stranger Things titled “Live From The Upside Down”
Silver in Entertainment: Experiential/Live Events for Doritos & Stranger Things titled “Live From The Upside Down”
The Turner Brothers – Invisible Collective, Los Angeles:
Gold in Entertainment: Scripted Short Film for Recess & Playground titled “Nike Air Max Penny 1 and 2”
We Believers, New York:
Silver in Entertainment: Experiential/Live Events for AB InBev – Corona titled “Second Chance League”
Weber Shandwick, New York:
Bronze in Entertainment: Documentary Short Film for Ancestry titled “A Dream Delivered: The Lost Letters of Hawkins Wilson”