Bestads Six of the Best Reviewed by Rich Denney, co-chief creative officer, St Luke’s London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Rich Denney, co-chief creative officer at St Luke’s London.

BEST TV
So my winner this week is going to be LEAP ‘Take The Leap‘. It would have been easy to go down the route of creating a film showing the serious side of the effects of farmed fish, but if you have something big to say don’t just shout about it, sing it instead and using Big Mouth Billy Bass to do it is enjoyable and, more importantly, likely to be memorable too. Continue reading on Bestadsontv.com…