Dentsu China has appointed Derek Huang to the role of Chief Executive Officer (CEO), Merkle China, dentsu’s customer experience management company (CXM).
Huang will lead the transformation and rapid acceleration of Merkle in China to support the growth of dentsu’s CXM capability globally, bringing together strategy, consulting and implementation across experience, digital commerce, data platforms / analytics / AI, martech, customer value optimisation, identity solutions and activation. He will work closely with the broader dentsu China leadership team to elevate dentsu’s Customer Transformation and Technology offerings to entirely new levels, fully integrated with dentsu’s Media and Creative capabilities to deliver exceptional, transformative outcomes for clients.
Huang was most recently Head of Marketing Shared Service at YUM China. He led YUM China’s Group Marketing for brands across creative, media, membership and customer relationship management (CRM) functions as well as consumer insights.
Huang returns to dentsu where he had previously served almost a decade in leadership roles in China and the Asia Pacific region across Media and CXM. Huang’s last role at dentsu before moving to YUM was Chief Solution & Innovation Officer in 2021, managing the integration and positioning of dentsu China’s customer experience management integrated solutions into dentsu China’s portfolio of businesses.
Chun Yin Mak, CEO of dentsu China, shared: “Derek brings back a wealth of strategic industry leadership skills to dentsu and I am delighted to welcome him back to lead Merkle and our customer experience management company through a new phase of imaginative transformation growth for our clients, our partners and dentsu.”
Huang said: “I am truly honoured to accept this new challenge as CEO, Merkle China. I have had the privilege to work alongside some of the best in the industry at dentsu China and I am truly excited to be back. I humbly look forward to contributing to our clients and our teams and to creating technology for good and impactful business that our teams adore and our partners value – as has always been my goal!”