The Philippines’ advertising industry has a new independent creative shop, Leron Leron Sinta. Helmed by award-winning duo Dionie Tañada and Sajid Guerrero, the indie agency intends to deliver work that captures insights and realities from the masses. Alongside them are Managing Partner Joshua Surquia and Senior Copywriter Varge Pollins Masanque.
Prior to establishing their own agency, they garnered international recognition for their work on various brands in their past agencies, including awards from the Cannes Lions, Asia Pacific Effies, Clio Entertainment, and the London International Awards.
“Leron Leron Sinta embodies the essence of the masses. Our mission is to craft real, relatable, and effective campaigns created by the masses, for the masses,” said Dionie Tañada, Co-Founder and Creative Partner (Copy) of Leron Leron Sinta.
Sajid Guerrero, Co-Founder and Creative Partner (Art) of Leron Leron Sinta, added: “Leron Leron Sinta is a brave and relentless indie agency. We aspire to provide a platform for relentless creatives seeking opportunities in the creative industry.”
In the film, Armando spewed questions to the public like, “Why do commercials show menstruation blood in blue color?” “Why isn’t there an ad for rice?” and “Why are little people not shown in ads?”
Translation: Why do commercials show menstruation blood in blue color?
Translation: Why do dishwashing soap brands always show moms as the ones washing the dishes?
Translation: “Why are little people not shown in ads [in the Philippines]?”
The film, and its other versions, garnered millions of organic views on TikTok without any paid media spend.