IPG Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG), has appointed Paul Waller to the newly created position of Chief Investment Officer MAGNA, APAC.
With extensive trading and investment experience through GroupM and Omnicom across Singapore, China, Australia and the UK, Waller joins the IPG Mediabrands group from his previous role as Chief Media Solutions & Investment Officer for EssenceMediacom APAC, where he was responsible for leading the function across 16 markets within the region.
In his new position as Chief Investment Officer MAGNA APAC, Waller will be driving investment excellence and performance across the IPG Mediabrands group of agencies within the Asia Pacific region, through the network’s leading global media investment and intelligence company MAGNA.
“We are very excited to welcome Paul to the IPG Mediabrands network,” said Leigh Terry, CEO Mediabrands APAC. “His track record of executional excellence and delivery, perfectly position him to help drive exponential growth for our client base through optimized trading efficiencies and services.”
Waller said: “I’m thrilled to be joining the team at IPG Mediabrands and collaborating across such a diverse and future focused portfolio of advertisers. As leaders in data management, I believe that MAGNA are perfectly positioned to harness the technology-driven evolution of media and consumer behaviour. I look forward to building on the network’s impressive work in the responsible media communication and sustainability space.”
Waller will be based in Singapore and report to Leigh Terry CEO IPG Mediabrands APAC; his position is effective immediately.