GIGIL and Netflix promote a series on food, by giving the viewer a 4D-experience as the food

| | No Comments
GIGIL and Netflix promote a series on food, by giving the viewer a 4D-experience as the food

Replacing Chef Chico is the first ever Filipino Netflix Original series. How did Netflix promote this show that revolves around food? Most shows often promote through posters, primarily flat and one-dimensional. Not for Netflix, it turned the show’s poster into an immersive 4D experience in partnership with GIGIL and Black Noise Machine.


Inside a gigantic cooking pot, people became a dish’s ingredients. One could smell the scent of the oxtail peanut stew, feel the “simmering” or shaking of the pot, not to mention see smoke rising from the stew. Curved side-screens served as the pot’s interiors that showed veggies and meat being cooked with the viewer.

Movements up top were perfectly synced down below through sound design and multi-sensory cues. More than 2,300 visitors entered the pot, hungry for more Replacing Chef Chico.


Agency: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Creative Director: Leslie Cua
Senior Copywriter: Zion de la Peña
Art Director: Jeremy Palac
Senior Art Director: Samantha Padua
Group Account Director: Micco Balana
Account Manager: Kitkat Galvez
Account Supervisor: Josh Surquia
Accounts Intern: Matthew Aniñon
Media Director: Margie Husmalaga
Media Lead Buyer: Patricia Jayne Sy
Media Lead Buyer: Carmel Asuncion
Media Digital Lead: Rodel Yu
Senior Copywriter: Tria Casas
Head of Art: Heninah Salud
Video Editor: Klaurence Cruz
Video Editor: Joseph Linga
Head of Social: Lee Cepeda
Social Media Specialist: Kaitlyn Gosiaco
Senior Strategic Planner: Nanais Hernandez
Strategic Planner: Fritz Dalawampu
Producer: Sasa Pascual
Producer: Denise Elizon
Associate Creative Director: Hope Reyes
Senior Copywriter: Patrise Calumpag
Art Director: Neil Dominic de Luna
Copywriter: Frenzon Cacas
Client: Netflix Philippines
Head of Marketing, Philippines | Netflix APAC: Stef Pajarito
Senior Manager, Marketing Production: Daphne Ng
Production: Black Noise Machine (BNM Philippines)
RCC Video Key Staff
Executive Producer: Roxanne Sipin
Director : Erin Pascual
Line Producer: Kat Tan
DOP: Shayne Sarte
Production Designer: Jeck Cogama
Food Stylist: Kat Jao-Yam
Production Head: Bianca Clemente
Production Manager: Nicole Calaustro
Production Staff: Erwynn Amazan / Nash Wildi
Propsman: Tano Clemente
Post: Mark Sangalang / Roel Mendoza / BNM x Equinox Post
Colorist: Toni Gozum
RCC Activation Key Staff
Executive Producer: Roxanne Sipin
Production Head: Bianca Clemente
Production Manager: Bons Torres
Production Staff: Eric Lintao/ Erwynn Amazan / Ginger Noguera
Production Designer: Jeck Cogama / Kimba Sedukis / Rhamil Pineda
Propsman: Jimmy Torado
Caster: Raffy Duculan
LED: Video Sonic