Yoodo appoints the Clan Malaysia as new lead creative, social and digital agency

Independent creative agency, the Clan Malaysia, has been chosen by Yoodo to be its lead creative, social, and digital media agency for the next 12 months in a 7-way pitch.

Yoodo has thus far only worked with its previous incumbent agency since beginning operations in 2018. As a 100% digital telco brand, Yoodo operates without any physical stores or outlets, preferring to interact with its customers digitally – a natural space their customers thrive in.

The brand has since grown from strength-to-strength with a continued approach in innovation to differentiate itself from other telco players in an increasingly competitive environment. Yoodo empowers its users with full customisability of their mobile plan from 31 billion combinations through its app, while rapidly adopting breakthrough mobile connectivity solutions like seamless eSIM activation in under 5 minutes.

As life evolves for both brand and agency in 2024 and beyond, Yoodo looks forward to enhancing its brand connection through this partnership with the Clan, further enriching its customers’ experiences.

This appointment of the Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development.