Media.Monks India creates POCO X6 Pro’s launch campaign, “The Ultimate Predator”

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Smartphone brand, POCO, is gearing up to launch its new model, the POCO X6 Pro, with an exhilarating campaign theme: #TheUltimatePredator. The campaign stars Indian cricket star Hardik Pandya and aims to showcase how the POCO X6 Pro reigns supreme, delivering unparalleled performance and features.


The campaign was created by POCO’s creative agency Media.Monks India. The film is an ode to the marvel & exaggeration of South cinema that is sure to electrify and make users join the hype.

Set to launch alongside the POCO X6, the POCO X6 Pro is expected to surpass its predecessor, the POCO X5 Pro. Boasting a MediaTek Dimensity 8300 Ultra processor, this smartphone promises exceptional performance, with an impressive AnTuTu score exceeding 1.4 million powered by Xiaomi HyperOS as well.. It features the brand’s most immersive display yet- the stunning 6.67-inch AMOLED display with a resolution of 1.5K. Additionally, the device incorporates WildBoost 2.0 as well.

Kiran Ramamurthy, Chief Operating Officer at Media.Monks India, adds: “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”

“The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations. Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the POCO tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience,” said Himanshu Tandon, Country Head, POCO India.

Media.Monks India creates POCO X6 Pro’s launch campaign, “The Ultimate Predator”

Starting 16th Jan 2024 (12 PM IST), the POCO X6 Pro 5G, is available on Flipkart in Racing Grey, Spectre Black, and the unique Vegan Leather POCO Yellow, offers two variants at an exciting price: 8+256GB at INR 24,999* and 12+512GB at INR 26,999*. On the other hand, POCO X6 5G is available on Flipkart in Mirror Black and Snowstorm White and presented in two variants at an exciting price: 8+256GB at INR 19,999 and 12+512GB at INR 22,999. Notably, these prices are inclusive of the INR 2,000 discount applicable on ICICI Credit/Debit cards and EMI transactions. Alternatively, customers can enjoy the same discount of INR 2000 through the product exchange offer, ensuring a compelling deal for tech enthusiasts.

The POCO X6 Pro is set to revolutionize the smartphone market with its exceptional performance and innovative features. Stay tuned to witness the rise of #TheUltimatePredator.

Managing Director – Robert Godinho
Chief Operating Officer – Kiran Ramamurthy
Head of Growth & Strategy – Samarjith Chowdhary
Sr. Creative Director (Copy) – Soven Mandal
Sr. Creative Director (Art) – Aman Rawat
Associate Creative Director – Saransh Srivastava
Creative Team – Craig Pinto, Purujit Arora, Anchal Nagpal, Ishan Bhardwaj, Rahul Negi
Sr. VP, Account Management – Rajnandini Ghosh
Account Management – Pratik Mundra, Harsh Renick
Senior Producers – Sameer Viegas and Gauri Tikhe
Production Lead – Shiv Pillai
Director – John Fredrick Peter Mayne
POCO India Country Head: Himanshu Tandon; Brand Marketing Lead: Varun V Nair
Product Marketing Lead: Mrigank Bhowmick; Product Marketing Manager: Aswath Sabu

Media.Monks India creates POCO X6 Pro’s launch campaign, “The Ultimate Predator”