Lao Luo is a men’s fashion designer who has risen to prominence in the Chinese men’s shirt market with his eponymous brand. To demonstrate this, Banana Balloon has released this “Legendary Craftsmanship of Lao Luo” print campaign.
Lao Luo’s standout feature is its creation of 26 different patterns for a single basic design. The selling point is that, regardless of body shape, everyone can find the perfect-fitting shirt. It’s this almost tailor-made style that has allowed it to successfully penetrate the Chinese market, making it a highly sought-after fashion brand among urban young professionals.
“Tailored or Lao Luo, your choice!” has been the brand’s longstanding slogan, resonating strongly with consumers.
In keeping with this spirit, Banana Balloon utilize some tailoring tools as creative symbols. Additionally, using a negative space style cleverly conveys the shirt’s simplicity and fashion.
Agency: Banana Balloon
ECD / Copywriter: Akae Wang
CD / Copywriter: Zita Zhu
Art Director: Auzsa Huang
Art Director: Ken Lin
Illustration: Auzsa Huang
Project Manager: Julia Bian
GM: Tammy Sheu