Din Sumedi joins Fortuna Indonesia as CCO

Fortuna Indonesia has hired Din Sumedi as Chief Creative Officer. Sumedi is a highly-regarded creative with 20 years of creating iconic global brands and local powerhouses.

Fortuna’s CEO, Sasa Ratna Puspita, said: “The appointment of Din Sumedi to the Chief Creative Officer role isn’t just a leadership announcement, it’s a declaration of intent.”

“Fortuna is no longer playing by the old rulebook,” says Puspita. “We are shattering free from the mold, redefining what it means to captivate and inspire. And under Sumedi’s fearless guidance, we’re crafting the future of the industry. Buckle up for a tidal wave of fresh ideas, campaigns, and concepts that rewrite the playbook on audience engagement.”

With their positioning as a global-minded Indonesian-rooted company, Fortuna embraces challenges as opportunities for growth. Ratna Puspita said Fortuna is proud to appoint Sumedi as their Chief Creative Officer, marking the initiation of a bold new chapter in their collective vision.

“I am thrilled to be a part of Fortuna’s bold vision and I look forward to pushing the creative agenda internally and to our partners,” said Sumedi.

Sumedi has worked with the likes of Saatchi & Saatchi Singapore, Ogilvy Hong Kong, Lowe Indonesia and Ogilvy Indonesia, where the agency was crowned Indonesia’s Agency of the Year, 4 years in a row. He has picked up accolades from Cannes Lions, D&AD, The One Show, Clios, Spikes and Adfest for clients Unilever, P&G, Hewlett Packard, Coca-Cola and Toyota.