FCB Ulka creates spot for Bhima Jewels starring the brands new ambassador, Sobhita Dhulipala

FCB Ulka has created this new campaign for Bhima Jewels, collaborating with the brands new Brand Ambassador, actor Ms. Sobhita Dhulipala. This partnership marks a significant evolution for Bhima Jewels as it continues to make a mark in the world of exquisite jewellery. The campaign has been created by

Bhima Jewels, Managing Director, Abhishek Bindumadhav, said: “In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand’s commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions. Recognizing the evolving dynamics of the market, this strategic decision aligns seamlessly with our dedication to meeting the dynamic needs of a diverse consumer base, showcasing adaptability as a core strength. Catalyzing innovation and market evolution, Bhima Jewels’ foresight in recognizing the potential of Diamond Jewellery plays a pivotal role in cementing its position as a trendsetter in the industry, resonating for years to come.”

Damodaran N, President and Head of Office at FCB Ulka, Bengaluru, said: “The primary goal of this campaign was to highlight Bhima’s prominence in the domain of diamond jewellery, emphasizing its extensive range of products. Our insight was rooted in the notion that diamonds symbolize the celebration of life’s achievements. For today’s modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”

Credits
Agency: FCB Ulka Bangalore
Brand: Bhima Jewels
Chief Executive Officer: Kulvinder Ahluwalia
President and Head of Office, Bengaluru: Damodaran Nair
National Creative Director: Romit Nair
Sr. Vice President Planning: Eric Rodrick
Creative Team: Shyam Nair, Guriya Choudhury
Account Management: Prutha Nesargi & Reevan Rego
Strategy team: Tavishi Gutgutia
Brand Team: Abhishek Bindumadhav (Managing Director) GopaKumar (Chief Operating Officer), Sreekanth A (Marketing Manager), Arun Lemboy (Marketing Manager)
Production House: Happy Monk
Director: Suraj Wanvari
Executive Producer: Andalib Patel
Music: Subhajit Mukherjee
Lyrics: Trina Mukherjee