Forsman & Bodenfors and MullenLowe perform well alongside BBH at the Singapore Gong Awards

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The results are in from the Singapore Creative Circle Gong Awards, as part of the Singapore AdMarCom Festival. As reported earlier today, BBH Singapore took out Agency Of The Year. Forsman & Bodenfors Singapore and Mullenlowe Singapore are the other top performers, ranking as 1st and 2nd runners up.


Forsman & Bodenfors has been awarded 8 Gold and 12 Silver Gongs, as well as picking up three People Awards including; Rachel Kennedy (Creative Director of the Year), Leo Bovaller and Julia Blomquist (Strategist of the Year).

MullenLowe’s Prism+ ‘As Close as You Can Get’ campaign has taken out all 6 of the agency’s Gold Gongs. The agency also scored 6 Silvers. Claudius Keng and Ernest Chin from their creative team have been named Art Director of the Year and Copywriter of the Year. Cho Jiali was always awarded Account Person of the Year.

BBH’s Christine Lim won Designer of the Year and Wendi Chong won Producer of the Year (Agency). BBH also picked up 2 Gold and 11 Silver Gongs and another 2 Gold and 7 Silver in collaboration with LePub.

GOVT has been awarded 2 Gold and 7 Silver. All picking up 1 Gold Gong are; BBDO, Leo Burnett, R/GA, TBWA and The Secret Little Agency.

Other People Awards winners were;
Wuthisak Anarnkaporn – Director of the Year – Factory01
Warunthorn Charnjitkusol and Rungtawan Nanthasaen- Producer of the Year (Production House) – Factory01
Victor Tan and Prapa Suthirawatthananon – Producer of the Year (Production House) – THEQUIETLAB


See the Gold Gong winners below:

Forsman & Bodenfors Singapore
My Destiny, My Choice for SK-II
Film/Branded Entertainment: Script
Film (Online)
Best use of Cultural Insights in Film
Creative Effectiveness: Film

Mandarin Oriental Singapore – Letters To Neighbours
BOC – Best Customer Retention/Loyalty Campaign
Creative Effectiveness: PR

Down Syndrome International – Kami
Digital Craft: Art Direction
Gong for Good: Social & Influencer

Mullenlowe Singapore
Prism+ – As Close as You Can Get, ‘Cooking’
BOC – Film(Broadcast &/or Cinema)
Film/Branded Entertainment: Direction
Film/Branded Entertainment: Casting
Film (Online)

As Close as You Can Get – Concert
Film (Broadcast &/or Cinema)
Film (Online)

BBH Singapore
Second Skin by BBH Singapore
Printed Communication Design
Product Design

BBH Singapore/ LePub
Tiger Beer – Tiger Summer Puffer
BOC – Innovative Use of Influencers
Product Design

GOVT Singapore
Julie’s Manufacturing Sdn Bhd – Kisha Raya P.E.R.I.T – Film -Online
Julie’s Manufacturing Sdn Bhd – Julie’s Michelle – Best use of Real-Time Response

TBWA Singapore
SG Enable – SG Enable UnAwkward – Film/Branded Entertainment: Casting

The Secret Little Agency
Agency for Integrated Care – Making Invisible Care Visible – Best use of Cultural Insights in Film

BBDO Singapore
MOH Holdings Pte Ltd – Share The Power of Care in Fortnite – Best use of Metaverse, New Realities & Emerging Tech

Leo Burnett Singapore
Singtel Singapore – 5G Live Activation – Creative Effectiveness: Mobile &/Or Digital

KFC Singapore – Best Biter Hire – Best use of Co-creation & User-Generated Content