Digital Refresh Networks, an AI-assisted content solutions company, has appointed Rahool Talukdar as Head of Creative. Talukdar brings more than 15 years of experience in advertising across agencies of various sizes, including his most recent stint at Dentsu.
In his current role at Digital Refresh Networks, he will deliver fresh narratives through not merely advertising but a larger canvas of Content – a game DRN plans to explore big time in the coming years through long form, short form, Content for Commerce, OTT Stories for brands and other segments.
Talukdar has worked for wide array of industries and clients therein like Hyatt Hotels, Reid n Taylor, Shaze Luxury, Finolex Cables and Pipes, State Bank of India, Worldoo.com, Kalpatru Realty, Kotak Mahindra Bank, White Hat Jr, Fossil Watches, Invisalign, and Jeevanlite Cooking oil amongst others.
At Dentsu, he emerged as a creative leader in the digital space where he spearheaded a team that delivered not only award-winning work across social media but also created a model of profitability through Dynamic Creative Optimisation for performance creatives.
“I am excited to be a part of DRN at this stage because there hasn’t been a better time to be a creative mind in the business, as the power of storytelling through content is unlocking its true potential today. I am looking forward to adding to the growth story of DRN,” says Talukdar.
Barin Mukherjee, Chief Executive Officer, Digital Refresh Network, said: “Anticipating Rahool’s guidance in driving creativity at DRN, drawing upon his extensive advertising expertise across various agencies. As a seasoned professional in the creative communications realm, he is poised to introduce a fresh perspective to the projects emanating from DRN.”