Newly created South East Asian micro-network DO. SEA has been appointed to the Red Bull Vietnam account from their incumbent agency in a three-way competitive pitch held in Q4 2023.
Red Bull is under the ownership of the Thai F&B conglomerate TCP Group. In Vietnam, TCP Vietnam Co., Ltd., manages all operations related to the Red Bull brand, aligning its strategies with those of TCP Group in Thailand. Presently, Red Bull stands as the foremost premium energy drink in the Vietnamese market.
Managing Director of DO. SEA, Matthew Collier, said: “Winning such a prestigious brand as Red Bull in Vietnam is vindication of our ambition across the region. Myself and Beer (DO.SEA ECD) have both lived and worked in Vietnam previously and having that market insight aligned with category experience and our desire to get to good work quickly were recognised by TCP and resulted in a win we’re incredibly proud of.”
Beer Poonnotok, DO.SEA’s Founding Partner & ECD, said: “No better way to start our DO journey with an iconic brand like Red Bull. Personally, my passion and connection with the brand runs deep on so many levels. We put work in front of the client that not only excites us but will also have a significant impact on both the brand and the culture in Vietnam.”
The agency is deep in creative and production currently and the work is expected to launch in the 2nd quarter of 2024.