GOODSTUPH Singapore creates new campaign for LASALLE College of the Arts encouraging creatives to “Make it All Happen at LASALLE”

GOODSTUPH and LASALLE College of the Arts have created their latest campaign, “Make It Happen at LASALLE.” This initiative is aimed at drawing the next wave of creative minds from Singapore and beyond to explore, engage, and apply to LASALLE, reinforcing the institution’s mission to nurture students to become industry-ready professionals who will lead and transform the creative industries.

Central to the campaign is a compelling new film, “Make it all happen at LASALLE,” directed by Tariq Mansor of Cutscene. Highlighting the real-life experiences and creations of LASALLE’s students and alumni including award-winning works in fashion and animation, public art projects and performances in dance, music and theatre, the film navigates through the diverse disciplines offered by LASALLE. Described as “an ode to creativity, a love letter to the art of making, and a story of creative exploration,” the film encapsulates the essence of LASALLE’s approach to arts education.

Accompanying the film is a series of thoughtfully designed visuals challenging undergraduate and postgraduate target audiences with questions about the impact of their artistic endeavors, encouraging them to realise their potential at LASALLE. These visuals were strategically placed across digital marketing platforms, including LASALLE’s website and various social media channels, culminating in an immersive experience at LASALLE’s Open House on 19 and 20 January.

“Our collaboration with LASALLE over the years has been a fulfilling journey of shared creativity and innovation,” said Adam Kerr and Jason Yong, GOODSTUPH’s co-creative leads for the brand. “The ‘Make It Happen at LASALLE’ campaign is a testament to our shared commitment to not only promoting LASALLE’s educational offerings but also to inspiring a new generation of artists and designers.”