Effie Asia Pacific has appointed Chris Iki, Chief Operating Officer of TBWA\HAKUHODO, and Danielle Jin, SVP and Chief Marketing Officer for Asia Pacific of Visa, as Heads of Jury for the APAC Effie Awards 2024.
Iki has more than 28 years of experience as a marketing professional, working on managing global brands in the U.S. and overseas. He joined TBWA\ in 2004 as a Global Account Director, leading the Nissan global account team in Japan for 8 years and working closely with TBWA\ agencies across 14 countries. As the Chief Operating Officer of TBWA\HAKUHODO, Iki continues to lead the agency down its path of success, including its 11th crowning as Japan’s Creative Agency of the Year and 2018 and 2020 Agency Head of the Year by Campaign Magazine.
Iki started his career at Wunderman in New York working on the American Express Platinum and Optima Cards. During this time, he also served as a key member of the team that launched the Optima Card in Japan. Since then, Iki has worked on clients such as VISA, National Football League, Apple, Gore-Tex, United States Postal Service, Harrah’s Casinos, and AT&T, all of which have provided for his unique combination of management, branding and holistic communications credentials.
Iki (pictured left) said: “Effectiveness is at the core of what we do. It’s always exciting to see how creativity brings great ideas to life that drives brands and businesses forward. Great to be a part of the APAC Effies again this year.”
Jin has held many leadership roles in her 8 years with Visa. Prior to her current role leading Asia Pacific’s marketing team, she was Head of Marketing for Greater China, where she successfully supported business growth in Mainland China, Hong Kong SAR, and Taiwan, through a strong focus on data-driven marketing approaches. She also led Visa’s Asia Pacific Centre of Excellence for Cross-Border strategy and campaign development – overseeing strategy, creativity, and delivery across the region.
Since starting her career with Unilever in 1996, Jin has accumulated over 27 years of experience in China and the United States. Before Visa, Jin was the Vice President, Beverage Category for PepsiCo China. In this role, she led the growth strategy, as well as the marketing and innovation agenda, for the entire beverage category. Before PepsiCo, she was Director of Marketing with Ghirardelli Chocolates in San Leandro, California. Prior to that, she worked with McKinsey & Co. in Atlanta, Georgia.
Jin (pictured right) said: “It is an honor and privilege to be selected as a Head of Jury for the Asia Pacific Effie Awards. Effie remains one of the most respected and prestigious awards in the marketing industry. I am looking forward to being a contributing member to uphold its high standard through a disciplined approach, rigorous process, and high-quality deliberation.”
The APAC Effie Awards are globally recognised as the gold standard in marketing effectiveness excellence by clients and agencies alike. It continues to uphold this standard by celebrating only the most effective campaigns in the Asia Pacific region.