TBWA\Singapore launches new spot for KrisFlyer celebrating the airlines 25th birthday


KrisFlyer turns 25 this February, and in celebration of this milestone, Singapore Airlines launched a captivating film titled ‘Celebrating 25 Years Of Making Every Experience Miles Better,’ created with TBWA\Singapore and Cutscene.


This heartwarming coming-of-age film follows the journey of a young girl, who fearlessly steps through life’s different doors as she navigates the tapestry of diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.

From the youthful thrill of experiencing her first plane ride to the wonder of a glamping trip, and from discovering her own style, to sharing quality time with her dad on a yacht. The film narrative is beyond a mere cinematic journey, as each scene transforms each moment into a memory reflecting how the brand has grown alongside her.

Much more than a film, this one-minute narrative serves as a tribute to KrisFlyer’s evolution from a Frequent Flyer Programme to a lifestyle rewards programme, and a steadfast companion for many. Since 1999, KrisFlyer has been uniquely associated with travel and experiences. Today, it has been seamlessly integrated into everyday life, enhancing experiences beyond the skies, rewarding members for being explorers, and truly making every experience miles better.

Loo Yong Ping, Deputy Executive Creative Director at TBWA\Singapore, said: “More than a film, our goal was to capture KrisFlyer’s evolution through the lens of the little girl and her dad. This is undeniably a milestone worth celebrating.”

TBWA\Singapore launches new spot for KrisFlyer celebrating the airlines 25th birthday

KrisFlyer empowers members to earn and redeem miles — not just when flying, but also when indulging in passions and experiences, including dining, shopping, and exploring.

Client: Singapore Airlines
Creative agency: TBWA\Singapore
Production: SixToes TV, Cutscene
Eleni Sardi, Group Brand Director
Justine Chng, Brand Director
Charmaine Lim, Associate Brand Director
XiWen Ng, Project Manager
Tess Lam, Project Executive
Gladys Tan, Brand Executive
Abhinit Argawal, Senior Strategy Director
Jin Wong, Senior Strategist
Loo Yong Ping, Dep. Executive Creative Director
Germaine Chen, Associate Creative Director
Emilia Tan, Copywriter
Joash Thum, Art Director
SixToes TV
Sariyanti Sannie, Executive Producer & Head of Production
Gabriel Li, Producer
Mona Chua, Senior TV Producer
Tariq Mansor, Director
Zulhairi, DOP
Paul Tang, Executive Producer
Rachel Leong, Senior Producer
Fiona Ng, Producer