SCRUM + ADK Thailand introduce Honda Marine’s “Borderless Vest Jacket” by Thai Honda

Honda Marine by Thai Honda has partnered with SCRUM and ADK Thailand to launch “The Borderless Vest Jacket,” the world’s first outdoor jacket that doubles as a life jacket to promote Honda outboard motors.

Honda aims to be the power that moves people forward. SCRUM and ADK Thailand know that the Honda tribe are not just bikers, but explorers. They travel the world with their motorcycles, trail into the forest, and keep exploring new territories with only one limitation. The land just stops them.

Introducing The Borderless Vest Jacket, a jacket that is designed delicately to fit both land-based and water activities.
• Ample, cleverly integrated storage pockets for a blend of function and fashion.
• Advanced 20 mm. foam for superior buoyancy and safety.
• Innovative lock-in system for a secure and comfortable fit.
• Sleek, intuitive distress signal device for reliable emergency assistance in water.

SCRUM and ADK Thailand launched this innovative design for Honda Marine by Thai Honda to promote outboard motors at Motor Expo Thailand.

Credits
AGENCY : SCRUM x ADK Thai
CHAIRMAN : Masato Suematsu
CHIEF EXECUTIVE OFFICER : Thanawat Meesawat
MANAGING DIRECTOR : Panupong Piyatanasirikul
CHIEF CREATIVE OFFICER : Wikorn Rojarayanont
ASSOCIATE CREATIVE DIRECTOR :
Apichat Napattanakij / Supachok Tiyakunpugdee
ART DIRECTOR : Supachok Tiyakunpugdee / Panika Singudom / Wikorn Rojarayanont
COPYWRITER : Apichat Napattanakij / Phanuphong Cheepjittrong / Wikorn Rojarayanont
AGENCY PRODUCER : Jutamart Sanguanyod
ACCOUNT DIRECTOR : Piyawadee Thongbu
ACCOUNT EXECUTIVE : Chotirat Prommachot
STRATEGIC PLANNER : Jirakit Insrithong
FILM PRODUCTION COMPANY : Phakhwan house Co.,Ltd.
MANAGING DIRECTOR : Somnarong Kantachavana
DIRECTOR : Somnarong Kantachavana
DIRECTOR OF PHOTOGRAPHY : Somnarong Kantachavana
CINEMATOGRAPHER : Peerayut Detkaew, Yothin Bunnak