Juice Bangkok has released this new film for Thai insurance brand, heygoody, that is specifically talking to introverts. In an increasingly inclusive world, brands and advertisers are becoming aware of the importance of empathy, connecting with their target audience in a truly meaningful way.
heygoody allows the customers to contact them 24/7, but not the other way around. There’ll be no broker calls, no sales pitch, no unwanted or unnecessary interactions. The perfect choice for introverts.
Weaving in different artwork to illustrate how introverts truly feel in various daily and social situations, the film is set to an emotive song, that further emphasizes the brand’s understanding of their target.
To ensure the film’s authenticity, the team who worked on it were made of entirely of introverts, from director, to producer, editor, composer, talents, artists, creatives.
“A truly special project for which we had the chance to assemble a very unique team (of introverts), to deliver the essence of a product that matches the target audiences feelings. It’s also great to open up conversations about what is considered ‘socially acceptable’, in a culture where being extroverted and affectionate is often praised,” says Asawin Phanichwatana, Chief Creative Officer of Creative Juice Bangkok.
The film has amassed over 4 million views and thousands of shares on Facebook within just a few days after launch.