Super Bowl LVIII: Incase you missed it, view the latest ads from Yesterday’s big game
The Super Bowl LVIII is done and dusted with the Kansas City Chiefs being crowned champions. This morning we’ve added the final Super Bowl ads to our list. These include CeraVe, Verizon, Dunkin’, NFL, Discover, TurboTax and more, and feature stars and celebrities like Beyoncé, Jennifer Coolidge, Ben Affleck and Michel Cera.
With 30-second advertising slots expected to cost around $7m and an increasing difficulty to stand out from the crowd, Super Bowl advertising campaigns hold higher stakes than ever before. Read Steve Vinall at Bynder comments on how a Super Bowl advertising campaign is more complex than ever before.
CeraVe – Ogilvy North America – ‘Michel CeraVe’
Just to clear things up once and for all… CeraVe is developed with Dermatologists. Not Michael Cera.
Verizon – Ogilvy North America – ‘Can’t B Broken’
Beyoncé can break the internet. But can she break Verizon?
Dunkin’ – ‘The DunKings’
Ben Affleck’s journey to becoming a pop star confirms that anything is possible when you run on Dunkin’. Premiered during Super Bowl LVIII, Ben Affleck debuts “The DunKings,” featuring Matt Damon and Tom Brady.
NYX cosmetics – McCann New York – ‘Duck Plump’
WARNING! NYX Duck Plump is for your lips only. Seriously.
NFL – 72andSunny LA – ‘Born to Play’
NFL debuted its new campaign for Super Bowl LVIII, ‘Born To Play,’ a powerful ode to the diverse and inclusive spirit of the international game of football.
Discover – TBWA\Chiat\Day LA – ‘Robots’
In the ad, titled “Robots,” Jennifer Coolidge finds herself in a relatable situation, calling customer service and expecting to only interact with a robot.
Microsoft – Panay Films – ‘Your Everyday AI Companion’
With Microsoft Copilot and the power of AI, ideas become action, the impossible becomes possible, and hopes become reality. Copilot is available to anyone, anywhere, on any device.
TurboTax – R/GA – ‘The TurboTax Super Bowl File’
This is Quinta Brunson’s first ever Super Bowl campaign and hits extra close to home as she’s been a historical TurboTax user herself. The :45 second spot, titled “The TurboTax Super Bowl File,”
Homes.com – RPA – ‘Launch’ / ‘Salon’ / ‘Mascot’
The spots star actors Dan Levy and Heidi Gardner – in a 60-second ad, ‘Launch’, during the second quarter, a 30-second ad, ‘Salon’, during the third quarter, and another 30-second ad, ‘Mascot’, during the fourth quarter.
Phoenix – Arrivals + Departures – ‘Multiple Positions’
Everyone loves a good comeback story, and Canadian men’s health start-up Phoenix discretely and cinematically delivers one that doesn’t disappoint in its inaugural national ad campaign.
Snapchat – Less Social Media. More Snapchat.’ Extended version
On Snapchat there’s less of the things you don’t like about social media and more of the things you love about sharing bits of your funny, messy, exciting, boring, beautiful, heartbreaking, crazy and real life with the people who matter most to you.
Pfizer – Publicis Conseil and Le Truc/Publicis NY – ‘Here’s to Science’
Foundation to Combat Antisemitism – Quantasy+Associates – ‘Silence’
The FCAS ad aims to highlight the seriousness of Antisemitism, especially among younger generations. The core message: silence fuels hate, and those who speak out drive positive change.
LifeShiftr – ‘The Most Talked About Super Bowl Commercial That Was Never Aired’
Volkswagen – Johannes Leonardo – ‘An American Love Story’
Created by Volkswagen in partnership with its longstanding creative and advertising agency, Johannes Leonardo, “An American Love Story” is a vivid, nostalgic tour of the brand’s 75-year history in America, beginning with the arrival of the first Type 1 vehicles—fondly nicknamed
State Farm – HighDive – ‘Like A Good Neighbaaa’
Arnold Schwarzenegger is cast to play Agent State Farm in Agent State Farm the movie. There’s just one catch … he can’t quite nail the slogan. Until his sidekick Danny DeVito steps in.
FanDuel – Wieden+Kennedy – ‘The Kick Of Destiny 2’
Rob Gronkowski just had one job…. And John Cena is happy to see him MISS the #kickofdestiny!
e.l.f. Cosmetics – Shadow – ‘In e.l.f we Trust’
Judicial icon and Amazon Freevee’s ‘Judy Justice’ star, Judge Judy Sheindlin, presides over a star-studded courtroom in e.l.f. Cosmetics’ Super Bowl ad, ruling in favour of affordable and cruelty-free cosmetics.
He Gets Us – Lerma – ‘Foot Washing’ / ‘Who is My Neighbor?’
Apartments.com – RPA – ‘Extraterrentials’
In the new ad, which premiered during the first quarter of Super Bowl LVII, Jeff Goldblum continues his role as Brad Bellflower, visionary leader of Apartments.com, and defuses a tense standoff with some new arrivals on Earth.
Toyota – Saatchi & Saatchi – ‘Dareful Handle’
“Dareful Handle” features the all-new Tacoma conquering a thrilling array of action-packed off-road adventures, playing on the question, “can you handle it?”. The adrenaline-pumping spot highlights the range of emotions passengers experience as they grip the passenger side handle for dear life. The exhilarating ride incites shoutouts, including the “shut the front door” handle, “woah, woah, woah, woah” handle, and “no me gusta” handle.
Kia – David & Goliath – ‘Perfect 10’
At the cornerstone of Kia’s fully integrated Super Bowl campaign, created by David&Goliath, is an aspirational 60-second spot titled “Perfect 10,” which debuted today, 2/8 on the TODAY Show, directed by celebrated film director John Hillcoat of Serial Pictures, the ad follows the dad as he drives off road with his stylishly rugged EV9, around a windy, snow-covered, tree-laced mountain.
CrowdStrike – In-House, redbird – ‘The Future’
Titled “The Future,” the new commercial brings a stylized spin to a classic Western tale to show how CrowdStrike is securing the future of the digital frontier. The spot will be broadcast during the two-minute warning in the first half.
GEICO – The Martin Agency – ‘Legend Of The Lizard’
When the world needed him most, he arrived. The story of America’s beloved insurance reptile. #LegendOfTheLizard
MTN DEW – Goodby Silverstein & Partners – ‘Having A Blast’
The spot begins with a children’s party – a fairly tame but understandably irritating scenario. However, Aubrey is quickly transported to more dangerous locales: a malfunctioned elevator, a wrestling ring, a storm drain. She is even abducted by aliens: “Probe me already!”
Squarespace – ‘Marty & Francesca Make a Website’
What does a highly advanced civilization have to do to get noticed around here? Watch a tale of intergalactic outreach, directed by Martin Scorsese.
M&M’s – BBDO New York – ‘Almost Champions’
M&M’S, proudly part of the Mars family of brands, has released its Super Bowl LVIII ad, ‘Almost Champions,’ revealing acclaimed actress Scarlett Johansson starring alongside Dan Marino, Terrell Owens and Bruce Smith.
Coors Light – Droga5 – ‘Chill Train’
Waking from retirement in the Rocky Mountains, the Coors Light Chill Train is embarking on an epic journey across the country. Traveling at a frosty 900 MPH, the ice-cold locomotive will stop at nothing to bring chill wherever it’s needed. And this time, it’s bringing refreshment to a watch party that has unfortunately turned tense.
Uber Eats – Special Group – ‘Don’t Forget Uber Eats’
To remember Uber Eats delivers almost, almost anything, all you have to do is forget something else. Simply make a little room in your brain – like Jennifer Aniston, David Schwimmer, Usher, the Beckhams and Jelly Roll do. Whatever you forget, just remember Uber Eats gets almost anything.
Bud Light – Anomaly – ‘Easy Night Out’
Filthy rich? Done. An epic night out with your favorite celebs? The Bud Light Genie’s here to make it happen.
Liquid Death – ‘Selling The Biggest Ad Ever’
Right now on eBay, we’re auctioning off the Biggest Ad Ever: your brand on the side of a national run of over a half million cases of Liquid Death. Commercials in the Big Game cost over $6 million and only reach about 110 million people. But over 200 million people walk through the doors of our top retailers every week. Bidding starts at just $500.
Popeyes – McKinney – ‘The Wait Is Over’
The year is 1972. Popeyes has just opened, and they have some groovy, far-out, and tasty fried chicken. Unfortunately, it will be over fifty years until they will offer chicken wings. Sweet ‘N Spicy, Ghost Pepper, Signature Hot, Honey BBQ, Roasted Garlic Parmesan. Crispy, juicy, and still decades away from your early seventies taste buds. Faced with this mouth-watering quandary, what would you do? How could you ensure that you would be around to taste these modern marvels? Well for one man, the answer was simple. He cryogenically froze himself.
NERDS – Digitas Chicago – ‘Unleash Your Senses’
Yesterday, T-Mobile dropped their Super Bowl LVIII spot featuring Jason Momoa, Zach Braff and Donald Faison, set to the music of the iconic ‘What a Feeling’, made famous via Flashdance. Today, NERDS unleash their Big Game ad to the same song.
Nissan – TBWA\Chiat\Day – ‘El Test Drive’
Nissan and TelevisaUnivision, the world’s leading Spanish-language media and content company, have released this Super Bowl spot for Latino’s, one of the fastest-growing football fanbases.
REESE’S – Erich & Kallman – ‘Yes!’
Narrated by Reese’s super fan, Will Arnett, six neighbourhood friends are taken on an emotional rollercoaster as they gather for the Big Game.
Pringles – Grey Group – ‘Mr. P’
The :30 second spot will air during the first quarter of the game, showing fans what happens when Chris Pratt notices a similarity between himself and his favorite flavor icon, Mr. P. Just like his fans, once he’s seen the unCANny resemblance to the mustached character, he can’t unsee it.
BMW – Goodby Silverstein & Partners – ‘Talkin Like Walken’
Accept no imitations. While some try, they simply can’t. Like there’s only one Christopher Walken, only one Usher, there is only one. Ultimate Driving Machine.
Doritos Dinamita – Goodby Silverstein & Partners – ‘Dina & Mita’
Grab your bag now, before Dina & Mita do. Go ahead, try us.
T-Mobile – ‘Home Internet Feeling’
Zach Braff and Donald Faison welcoming Jason Momoa to the neighborhood the best way they know how – with a song and dance about T-Mobile Home Internet.
E*TRADE – 72andSunny – ‘Picklebabies’
Whether it’s pickleball or portfolios, the #ETRADEPicklebabies know how to #GetintheGame.
Booking.com – Zulu Alpha Kilo – ‘Tina Fey Books Whoever She Wants To Be’
Tina Fey hires body doubles to help her experience the amazing accommodations on Booking.com. Hint: Pay Close attention to who they are. With so many choices, you can book whoever you want to be.
Dove – Ogilvy – ‘Hard Knock Life’
The 30-second ad – broadcasting in the first quarter of the Big Game – provides a new twist on the Broadway classic, ‘It’s the Hard Knock Life,’ illuminating the pervasive issue of low body confidence among young girls, which stops them from playing the sports they love.
Kia – David & Goliath – ‘The Power Within Teaser’
We all have power within us, it’s what we do with it that matters. See how electric power inspires in Kia’s 2024 big game commercial.
Google Pixel – ‘Javier in Frame’
Guided Frame on Pixel 8 uses Google AI to make it easier for people with blindness or low vision to capture photos and share daily life. Blind director Adam Morse brings the feature to life in his SB commercial debut.
Pepsico’s Starry – VaynerMedia – ‘Love Triangle’
Michelob Ultra – Wieden + Kennedy – ‘Superior Beach’
Following mutliple teasers, Michelob Ultra has dropped their Super Bowl LVIII spot, ‘Superior Beach.’
Leo Messi walks into a bar and a keg taps, leading to the greatest game ever played. Featuring a shout-out from Jason Sudeikis and an assist from Dan “The Man” Marino – grab an ULTRA and pull up a beach chair. It’s game time.
Paramount+ – Droga5 – ‘Hail Arnold’
Miami Dolphins Quarterback Tua Tagovailoa features in Paramount+’s Super Bowl spot alongside Drew Barrymore, Arnold, Peppa Pig, Knuckles (voiced by Idris Elba) and Jeff Probst. View the extended cut below.
OIKOS – FCB Chicago – ‘Hold My OIKOS’
Hollywood leading actor and comedian Martin Lawrence and football Hall of Famer and media personality Shannon Sharpe star in the spot.
Dietz & Watson – Red Tettemer O’Connell + Partners (RTO+P) – ‘Big Game Tips With an USHER(s)’
While we can’t control which teams make it to the big game each year, we can control our Super Bowl spread. And with a little help from (an) Usher, Dietz and Watson is serving up all the game day recipes.
Lindt – Grey Toronto – ‘Life is a Ball’
Etsy – ‘Gift Mode’
Etsy’s has reseased a second spot Super Bowl spot, continuing to promote the brands ‘Gift Mode.’
OREO – The Martin Agency – ‘Twist On It’
Created by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, the spot stars the Kardashian-Jenner family matriarch Kris Jenner – in her first-ever Big Game appearance.
Budweiser – FCB New York – ‘Old School Delivery’
The spot showcases the brand’s history and commitment to always delivering – more than just beer – in the moments that matter. Throughout its 147-year history, Budweiser has shown up at iconic sporting events, served those bravely defending our country, and supported communities in times of disaster, always upholding its legacy in American culture and staying true to its mission of bringing people together over a beer.
e.l.f. Cosmetics – Shadow – ‘You’ve Been Summoned’
e.l.f. Cosmetics’ launches first national Super Bowl ad reunites ‘Suits’ stars Gina Torres, Rick Hoffman and Sarah Rafferty, while also including singer-songwriter Meghan Trainor, actor Ronald Gladden and comedian Benito Skinner.
Miller Lite – DDB Chicago – ‘Running Of The Beer Ads’
For the Big Game we’re literally running 1,000 ads.
MTN DEW – Goodby, Silverstein & Partners – ‘Gets Her Flowers’ / ‘Clash With Her Co-star’
Check out Aubrey Plaza having a blast with a difficult scene partner in MTN DEW’s Super Bowl LVIII teaser.
State Farm – Highdive Chicago – ‘Agent State Farm’
Arnold Schwarzenegger returns to the Super Bowl as ‘Agent State Farm’
Hellmann’s Mayonnaise – VML New York – ‘Mayo Cat’
The cat’s out of the bag! Today, Hellmann’s fourth consecutive Big Game spot is revealed, featuring award-winning actress, comedian, and frequent cat collaborator Kate McKinnon, the iconic Mayo Cat (known as Chipmunk off camera!) and a cameo by actor and comedian, Pete Davidson. Together, they ignite a Hellmann’s craze by using the magic touch of mayonnaise to save leftovers and turn them into delicious dishes.
Uber Eats – Special Group USA – ‘Be Honest’
Uber’s Super Bowl campaign is set to star one of the world’s most iconic power couples: David and Victoria Beckham.
PETA – ‘Don’t Take My Cheese’
Twenty-five years after her Emmy Award–winning role as Carmela Soprano in The Sopranos, Edie Falco is taking on a seedy, violent underworld again—this time in PETA’s 2024 Super Bowl ad that shows her back in the family’s kitchen making pizza when a couple of shady characters burst in and take her cheese away, prompting her to weep for its return. The text reads, “Cheese isn’t your baby. But it robs a mother of hers. Go vegan.”
Pluto TV – Haymaker – ‘Couch Potato Farm’
Imperial Woodpecker’s Stacy Wall has directed Pluto TV’s ‘Couch Potato Farm’ Super Bowl ad.
DoorDash – Wieden+Kennedy Portland – ‘DoorDash Will DoorDash Stuff’
DoorDash has unveiled its plans to engage fans on Sunday, February 11th with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football’s biggest event, DoorDash will DoorDash stuff from all the commercials – awarding one lucky winner with items advertised throughout the duration of the game.* From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash’s Big Game commercial for a chance to obtain it all.
FanDuel – Wieden+Kennedy New York – ‘Kick of Destiny 2’
Yes, they’re doing the Kick of Destiny again, live on Super Bowl Sunday. But this time, you can pick if Gronk will make or miss it for a share of $10 million in bonus bets. So it’s WAY different. Sorry, John Cena. Maybe next year.
BetMGM – Highdive – ‘Tom Has Won Enough’
BetMGM is for everyone that loves sports betting. Vince Vaughn, Wayne Gretzky… but not Tom Brady.
Doritos – Goodby, Silverstein & Partners – ‘Where did Dinamita Go?’
Who’s upsetting our Doritos girl, Jenna Ortega? And most importantly… who took all the Dinamita.
DraftKings – ‘Daft Rant! Kevin’
Kevin Hart once again stars in DraftKings Big Game Ad.
The J.M. Smucker Company – BBH USA – ‘#SaveTheCelery’
The new campaign was created in partnership with PSOne, the Power of One solution for J.M. Smucker Co., led by creative agency BBH USA.
The campaign surrounds the Big Game by tapping into the culture and lore of the ultimate football snack – chicken wings – and their often discarded sidekick – the unsung celery stick.
NFL – 72andSunny – ‘Born to Play Teaser’
This Super Bowl, one football dream becomes a reality. Stay tuned after halftime 2.11.24 to see it come to life, together with NFL stars Justin Jefferson, Saquon Barkley and Cameron Jordan running through a bustling local market in Accra Ghana.
Etsy – ‘Gift Mode’
Bud Light Teasers
Buckle up, Super Bowl LVIII is gonna be a wild ride.
GEICO – The Martin Agency / MullenLowe – ‘Cuddle’
Legend of the Lizard: A new documentary, entirely about the GEICO Gecko.
Kawasaki – Goodby Silverstein & Partners – ‘The Mullet’
The all-new Kawasaki #RIDGE side x side is work meets play—business in the front, party in the back.
Pringles – Grey Group – ‘Uncanny Teaser’
Once you see him, there’s no unseeing him. 2.11.24.
Mr. P is everywhere. Just look around. Does your dog look like Mr. P? Your cat? Your mailbox? Your butter toast? Find Mr. P in the wild and you could win some crispy cash.
Michelob Ultra – Wieden + Kennedy – ‘Stand-Off’ / ‘Get Out There’ / ‘GOAT vs Dog’
This Super Bowl, Lionel Messi proves that a Superior Light Beer is worth the wait.
M&M’s – BBDO New York – ‘Almost Champions Ring of Comfort Teasers’
Only Super Bowl winners get a fancy ring. Until now. To comfort runners-up, M&M’S has created a first-of-its-kind ring – featuring diamonds made from M&M’S Peanut Butter. At long last, Almost Champions everywhere can raise their glittering hands in triumph.
Opendoor – Mischief @ No Fixed Address – ‘Kitchen’ / ‘Bathroom’
Opendoor will showcase a real homeowner in real-time getting a fast and easy all-cash offer on their home in the same amount of time it takes for the Big Game halftime to run—shattering the century-old assumption that selling a home has to be a hard, time-consuming, and highly stressful process.
Nerds – Digitas – ‘Who is Addison Rae Coaching?’
Nerds have a feeling something big is coming. Tune in February 11 to the Big Game to find out who Addison Rae has been coaching!
Hellmann’s Mayonnaise – VML New York – ‘The Pose Teaser’
Hellmann’s has debuted their teaser for its Big Game commercial and revealing two of its stars: Kate McKinnon and her furry friend, Mayo Cat.
Popeyes – ‘Wings for Wings’ / ‘The Wait is Over’
Molson Coors Beverage Co. – Citizen Relations – ‘Coors Light Chill Train’
For the Big Game, Coors Light is officially bringing back everyone’s favorite beer train, the Coors Light Chill Train, to bring Chill to everyone, everywhere. But that’s not all: for the first time ever, fans can book a seat to ride the train in a special, slo-mo version of their Big Game ad.
Drumstick – Öpinionated Portland – ‘Bag Check Teaser’
Packed only the essentials for the big game, Drumstick’s Super Bowl ad stars comedian and actor Eric André.
Volkswagen – Johannes Leonardo – ‘Arrival’
75 years ago, at a time where bigger was better, this strange looking car arrived in America. It was a fish out of water, until the counter culture embraced it.
Oreo – ‘Big Icon. Bigger Throwback. Biggest Game.’
Frito-Lay – D3 – ‘Taste the Victory’
Frito-Lay’s Taste of Super Bowl campaign features a new television commercial starring football legends Rob Gronkowski, Marshawn Lynch and Troy Polamalu as they rediscover the taste of victory – but this time with a chip-inspired twist.