StarHub’s International Women’s Day campaign via TBWA\Singapore champions women in tech

This International Women’s Day, StarHub and TBWA\Singapore celebrates the heroines who pioneered many of the innovations we all enjoy today.

 

Imagine a world without Wi-Fi, Bluetooth, or a phone without a Call Button. A reality which could have been, if not for Hedy Lamarr, a co-inventor of the Frequency-Hopping Spread Spectrum Technology for wireless communication which enabled the development of Wi-Fi, GPS and Bluetooth capabilities – or Laila Ohlgren, a telecommunications engineer, and enabler of the microprocessor storage of phone numbers (contact list) and the Call Button.

“Nobile Technology” shows how a phone and mobile plan without innovations by women could be missing many of its critical features. From No Wi-Fi to GPS, the brand shows how essential women in tech are – and how the tech world does need a woman’s touch.

Credits
Client: StarHub
Agency: TBWA\Singapore and Six Toes
Production: Wicked Pixels