Ogilvy Malaysia wins the Wipro Unza Malaysia account for Carrie Junior, Eversoft and Scentify

Ogilvy Malaysia has secured the account for Wipro Unza Malaysia’s brands – Carrie Junior, Eversoft, and Scentify. The contract, set to commence on April 1st, spans two years.

“Ogilvy’s creative idea was truly refreshing and captured the essence of ‘Carrie time is fun time’ perfectly,” said Saki Goh, Senior GM Marketing at Wipro Unza Malaysia. “We are confident that Ogilvy’s strategic thinking and expertise will help us further strengthen Carrie Junior’s position as the leading baby and kid personal care brand in Malaysia, while also exploring solutions to extend the brand’s appeal.”

Committed to maintaining the brand’s essence of “Carrie time is fun time,” Ogilvy will tackle the challenge of expanding the brand’s reach into more households with children, while preserving its unique identity.

The scope of work for Ogilvy encompasses integrated marketing solutions for the core range of Carrie Junior products. Ogilvy aims to strengthen Carrie Junior as a household name across Malaysia.

The pitch process included Ogilvy Malaysia and two other agencies.

“Ogilvy Malaysia is excited about the opportunity to make a lasting impact on one of Malaysia’s most loved brands,” said Kunal Jeswani (pictured), Group CEO of Singapore & Malaysia. “Carrie Junior is rooted in fun, and as we embark on the brand’s new growth journey in Malaysia, we look forward to having a lot of fun along the way.”