BBDO Bangkok hires Pratchya Vilaipol and Vuttichai Chongsanguan as Creative Directors

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BBDO Bangkok hires Pratchya Vilaipol and Vuttichai Chongsanguan as Creative Directors

BBDO Bangkok has added two distinguished creative directors, Pratchya Vilaipol and Vuttichai Chongsanguan, to its team. These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the leadership of Chief Creative Officer, Thasorn (Pete) Boonyanate.


Bringing a wealth of experience from across the globe, Vilaipol (pictured right) is an art-focused creative director known for his versatile work across various categories and agency networks. With 19 years in the advertising industry, Vilaipol has lent his creative expertise to both global and local brands, including Ford, Nissan, Uniqlo, IKEA, McDonald’s, SAMSUNG, Unilever, Coway, Lazada, and PSG (Paris Saint-Germain F.C.), among others. His exceptional talent has been recognized with awards such as Adstars, Spikes, New York Festival, and Adman in 2019.

Boonyanate (pictured middle) said: “Pratchya is a solutionist at heart, adept at uncovering smart solutions for business challenges—a rare find in the creative world.”

With a passion that bridges the gap between advertising and personal interests, Chongsanguan (pictured left) has made a significant mark in the industry over his 14-year career. His belief in the power of unique consumer experiences has led him to garner over 100 awards, both locally and internationally, across diverse categories. Notable accolades include a D&AD Wood Pencil and a Silver from Spikes Asia for KTB’s ‘Young Man A The Seal,’ as well as a recent Gold award from White Square for KFC’s ‘Checking For Chicken.’ Chongsanguan portfolio boasts a wide range of clients, such as KFC, Heinz, PTT, and IKEA. Beyond advertising, his love for rock music and comedy films fuels his creativity, adding depth to his work.

Boonyanate added: “Vuttichai’s passion for music and his unyielding drive for excellence make him a true rock star in the creative landscape.”

“Their unparalleled talent and fresh perspectives are exactly what we need to propel BBDO into a new era of creative brilliance. I am eager to see the transformative impact their contributions will have on our work and culture,” concluded Boonyanate.