AdFest 2024: What not to miss this week from BBDO’s lineup of events and workshops

Get ready to spark your creativity and innovation at this year’s AdFest, starting this week, once again bringing together some of the biggest names in advertising and marketing to share their insights on the latest industry trends and best practices. Among the various exciting events planned from Friday and onwards include a workshop on ‘Collide. Embracing Conflict To Boost Creativity’ given by BBDO Singapore’s Guan Hin Tay and a keynote discussion on the topic of ‘Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape’ given by BBDO India’s Josy Paul, and BBDO Singapore’s Guan Hin Tay

Workshop: ‘Collide. Embracing Conflict To Boost Creativity’.

Kickstart your Friday, March 22nd, with a burst of inspiration from 10:00 AM to 1:00 PM at Pattaya Exhibition and Convention Hall (PEACH). Join Guan Hin Tay, the creative chairman of BBDO Singapore, as he takes you on a journey through the world of creative conflict with insights from his latest book, one of Amazon’s best-selling books in less than 24 hours, “Collide: Embracing Conflict to Boost Creativity”. The workshop will delve into how embracing conflict can be a powerful catalyst for creativity, offering practical frameworks for ideation that lead to groundbreaking innovations.

The workshop is limited, so interested attendees are advised to register as soon as possible to secure their spot.

To register for the workshop, please click here.

Keynote Discussion: “Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape.

Continue your day with an engaging discussion between Chairman and Chief Creative Officer of BBDO India, Josy Paul and Guan Hin Tay, creative chairman of BBDO Singapore from 3:40 PM to 4:15 PM at the Conference Hall. This unique session will explore the dynamic relationship between human creativity and AI, highlighting the importance of emotional intelligence in the digital era. Generative AI can be a powerful tool for boosting our creativity while offering new possibilities for the execution of ideas. Every technological revolution comes with its set of obstacles. The key is not to shy away from these challenges but to adapt, evolve, and find ways to turn them into opportunities. This talk is designed to inspire and guide attendees towards leveraging the collaborative power of human-AI interaction in the creative process. Plus, attendees can look forward to a little something extra that’s sure to add to the experience.

For more information, visit the ADFEST official website