22feet Tribal WW hires Axon Alex to lead Strategy + promotes Shikha Davessar to lead Business

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22feet Tribal WW hires Axon Alex to lead Strategy + promotes Shikha Davessar to lead Business

Strengthening its leadership, 22feet Tribal Worldwide onboards Axon Alex to lead strategic planning for the agency. Additionally, Shikha Davessar, has been promoted to EVP and Head – Client Business. Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.


Spanning a career of over 16 years, Alex is a MICA alumnus and began his advertising journey with DDB Tribal. Some of the key roles in his professional journey include Strategy Director at BBH India and Managing Partner at Jack in the Box Worldwide where he played a significant role in contributing to the agency’s growth. Alex boasts a strong portfolio with marquee brands such as McDonald’s, Vi (Vodafone Idea), Mars Petcare, ITC Hotels.

Pillai said: “I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year. Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency’s further growth.

“We’ve made great strides in new business and creative wins, and Shikha’s contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognizing internal talent, and her elevation is a well-deserved recognition.

“We can’t wait for the amazing journey we have ahead at 22feetTribal WW!”

Alex said: “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds. The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.”

Having associated with DDB Mudra Group for close to 10 years, Davessar’s experience extends across several prestigious Fortune 500 global brands including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. Davessar strongly believes in data-driven decision making but she emphasizes the importance of fresh creativity to fuel it all.