Carro highlights the importance of the journey in cheeky car-chase short film

Even though the journey home with our family is long, it’s what drives us all. This Hari Raya Aidilfitri, Southeast Asia’s largest used car marketplace reminds us that every balik kampung journey is as important as the destination. Carro’s latest festive film tells a story that explores our connections and memories with our loved ones through every balik kampung journey.

Titled ‘Who is Siti?’, the film tells a story of a family stuck in a traffic jam during their ‘balik kampung’. But everyone perks up when Grandma insists on a wild goose chase after an orange car. Is she itching for some festive excitement? Or did she spot a long-lost family member in the crowd?

Carro Regional Head of Marketing, Katherine Teo, said: “The balik kampung drive might take hours, but every journey, every traffic jam and every car ride forms a family’s collective memories. The journey home matters, and that’s why we are committed to delivering quality and safe rides that will allow people to drive home worry-free.”

“After last year’s tearjerker which highlighted the importance of going home to what matters, we thought it was only right for this year’s film to show that the journey home is equally precious,” says Carro’s Creative Director, Simond Chew. “We also wanted to break expectations and flip the usual heart wrenching Raya genre on its head; what better way to bring out the excitement of going home with a high tension, comedic car chase adventure.”

Carro Singapore Country Head Kuanyu Tan, said: “Hari Raya is a celebration of family, forgiveness and reunion, and we’re so proud to be the choice of many drivers who have chosen a Carro Certified car. We’re committed to ensuring safe rides so everyone can travel worry-free.”